Top Marketing Strategies for Misericordia University

Misericordia University User Persona

Name:

Emily Jones

Age :

17

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Secure admission into a university that offers her desired program and aligns with her values
• Experience a vibrant campus life with opportunities to socialize, join clubs, and attend events
• Receive a quality education that prepares her well for a fulfilling career and future aspirations.

Frustrations

• Feeling overwhelmed by the college application process and deadlines
• Comparing different universities and programs to find the perfect fit
• Worrying about affordability and securing financial aid or scholarships.

Name:

Michael Chen

Age :

18

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Get into a university with a strong program in STEM fields and potential research opportunities
• Be part of a diverse and inclusive campus community that embraces different perspectives
• Explore his interests in sports or music through clubs and extracurricular activities available at the university.

Frustrations

• Balancing rigorous coursework with extracurricular activities and college applications
• Finding the right balance between academic pursuits and social life in college
• Affording tuition fees and managing living expenses as a college student.

Name:

Sophia Garcia

Age :

17

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Find a university that aligns with her Catholic faith and values while offering a strong academic program
• Engage in community service and volunteer work to make a positive impact
• Build meaningful connections and friendships with like-minded individuals who share similar values.

Frustrations

• Identifying universities that genuinely prioritize and integrate faith into their campus culture
• Choosing a major that aligns with both her passions and career goals
• Feeling uncertain about transitioning from a familiar high school environment to a new college setting.

Misericordia University Geographic and Demographic Insights

Geographic Insights: Misericordia University's primary market is the United States, particularly the Northeastern region, due to its location and focus on attracting students from nearby states.

Demographic Insights: Misericordia University primarily targets 18-24 year-olds (65%) aligning with the traditional college-going age. The gender distribution skews slightly female (55%).

Misericordia University Socio-economic Profile

Household and Income Insights: Target users typically come from households of 2-4 people (70%) reflecting families with children at the college-going age. The income level is largely distributed across medium (50%) and low (30%) categories.

Educational and Employment Insights: Misericordia University's primary target audience is students (77%) actively pursuing higher education, with the majority likely in the process of completing high school or starting college.

Misericordia University Behavioral Insights

Interest-Based Insights: The target audience enjoys typical interests like video games, music, sports, movies, social media, fashion, and travel, reflecting a diverse range of hobbies and preferences.

Technology and Social Media Usage: Misericordia's target audience is active on social media, particularly YouTube, Instagram, and TikTok, and uses a mix of devices, including smartphones and desktops.

Misericordia University Top Competitors