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Misericordia University is a liberal arts university located in Pennsylvania. They offer a variety of undergraduate and graduate degree programs, as well as a range of student life activities and resources. They are a Catholic university and have a strong commitment to service.
Company : Misericordia University
Industry : Higher EducationLiberal ArtsCatholic Education
Misericordia University Key Value propositions
Misericordia University Latest news
Misericordia University | Liberal Arts University | Pennsylvania
Highly Ranked. Academics. Misericordia University is organized into three academic colleges that offer programs on the undergraduate, graduate, and doctorate ...
Misericordia University Athletics - Official Athletics Website
The official athletics website for the Misericordia University Cougars.
Speech-Language Pathology - Misericordia University
The Speech-Language Pathology Program at Misericordia University is an entry-level 5-year Masters Degree program that provides an educational experience that ...
myMU - Misericordia University
Go to MU News. Check out the latest public and media relations from Misericordia University's Communications team by visiting https://www.misericordia.edu/news ...
Misericordia University SWOT Analysis
Strengths
Strong liberal arts curriculum.Close-knit community atmosphere.Commitment to service and social justice.
Weaknesses
Limited brand recognition nationally.Potential geographical constraints for student recruitment.Smaller endowment compared to larger universities.
Opportunities
Expand online program offerings.Develop niche academic programs in high-demand fields.Strengthen partnerships with local businesses and organizations.
Threats
Increasing competition from other universities.Declining enrollment trends in the higher education sector.Potential economic downturns impacting student affordability.
Top Marketing Strategies for Misericordia University
Misericordia University User Persona
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Misericordia University Geographic and Demographic Insights
Geographic Insights: Misericordia University's primary market is the United States, particularly the Northeastern region, due to its location and focus on attracting students from nearby states.
United States
95%
Canada
2%
China
1%
India
1%
South Korea
1%
Demographic Insights: Misericordia University primarily targets 18-24 year-olds (65%) aligning with the traditional college-going age. The gender distribution skews slightly female (55%).
Misericordia University Socio-economic Profile
Household and Income Insights: Target users typically come from households of 2-4 people (70%) reflecting families with children at the college-going age. The income level is largely distributed across medium (50%) and low (30%) categories.
Educational and Employment Insights: Misericordia University's primary target audience is students (77%) actively pursuing higher education, with the majority likely in the process of completing high school or starting college.
Misericordia University Behavioral Insights
Interest-Based Insights: The target audience enjoys typical interests like video games, music, sports, movies, social media, fashion, and travel, reflecting a diverse range of hobbies and preferences.
Technology and Social Media Usage: Misericordia's target audience is active on social media, particularly YouTube, Instagram, and TikTok, and uses a mix of devices, including smartphones and desktops.
Misericordia University Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Wilkes University | 33.3% | Private University, Master's level institution, Pennsylvania |
King's College | 33.4% | Catholic University, Liberal Arts, Pennsylvania |
The University of Scranton | 33.3% | Jesuit University, Master's level institution, Pennsylvania |