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Major Markets
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ChinaKey Competitors
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Wilkes University
University of Scranton
Top Marketing Channels
Wilkes University
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Admissions Season Campaigns, Campus Life Showcase, Alumni Spotlight Series
- Content Marketing
- Examples: University Blog, Program Brochures, Student Testimonial Videos
- Campaigns: Why Wilkes? Blog Series, Major Exploration Guides, Success Stories Campaign
- Email Marketing
- Examples: Prospective Student Newsletter, Application Deadline Reminders, Event Invitations
- Campaigns: Welcome to Wilkes Nurture Series, Application Incentive Emails, Virtual Open House Promos
Top Sales Channels
- Admissions Office
- Campus Tours, Information Sessions, Application Support
- Visit Wilkes Day, On-the-Spot Admissions Events, Personalized Counseling Sessions
- University Website
- Online Application Portal, Program Pages, Financial Aid Information
- Apply Now Call-to-Action, Request Information Form, Virtual Tour Promotion
- High School Outreach
- College Fairs, High School Visits, Guidance Counselor Workshops
- Future Colonels Recruitment Drive, College Fair Booths, Partner School Presentations
Misericordia University SWOT Analysis
Strengths
Strong STEM and professional programs
actively engages with local community
diverse student body.
Weaknesses
May have less national recognition compared to larger universities
potentially limited residential capacity.
Opportunities
Expand online graduate programs
develop more industry partnerships for internships
leverage alumni network for fundraising.
Threats
Intense regional competition
changing demographics impacting traditional student enrollment
economic factors affecting tuition affordability.
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