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Milkshake Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Student & Aspiring Fashion Influencer

Education: Associate Degree, Fashion Design

Age: 28

Gender: Male

Occupation: Freelance Graphic Designer & Digital Artist

Education: Bachelor's Degree, Fine Arts

Age: 31

Gender: Female

Occupation: Small Business Owner (Handmade Jewelry)

Education: High School

Maya Singh

Maya Singh

Age: 22
Gender: Female
Occupation: Student & Aspiring Fashion Influencer
Education: Associate Degree, Fashion Design
Industry: Social Media
Channels: InstagramTikTokYouTube

Goals

  • To grow my Instagram following to over 50,000 engaged followers and land brand collaborations
  • To monetize my content through affiliate marketing and direct product sales
  • To establish a unique personal brand that inspires others through my fashion sense.

Pain Points

  • Struggling to organize and present all my diverse links and content in one place on my social media bios
  • Difficulty in consistently creating high-quality content while managing academics
  • Lack of clear analytics to understand what content resonates most with my audience.

Milkshake Geographic Distribution

Milkshake has a strong global user base, with significant presence in North America and Asia, particularly targeting English-speaking markets and high social media penetration.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Milkshake users are largely individuals or small families with medium incomes, seeking affordable solutions for their online presence and business.

Employment Status

Income Distribution

Education Level

Milkshake Behavior Analysis

Behavior Profile

Social Media Users
Instagram
TikTok
Content Creators
Mobile-First
Link in Bio
Personal Branding
Online Presence
Ease of Use
Visual Appeal
Engagement
Driving Traffic
Self-Expression
Updating Content
Digital Marketing
Tracking Performance
Sharing Content

Device Breakdown

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