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Executive Summary

Industries

Sports TechnologySports MediaEvent Management Software

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

MileSplit Top Products

2025 adidas Middle School Outdoor Nationals Results
adidas Track Nationals 2025 Coverage
U.S. High School Boys Indoor Track & Field Rankings

Brand Positioning

MileSplit is the definitive digital hub for US competitive running, offering comprehensive results, rankings, and event management tools. It empowers athletes, coaches, and organizers with data and media, especially for collegiate recruitment.

Customer Sentiments

Customer sentiment appears to be positive due to the platform's extensive data, community features, and vital role in collegiate recruitment. The detailed persona analysis and stated goals/frustrations suggest users find significant value in MileSplit's offerings.

MileSplit Key Value Propositions

MileSplit provides an unparalleled repository of track and field and cross country data, including results and rankings, vital for performance tracking and collegiate recruitment. It also offers essential event management tools, making it a central platform for the entire competitive running community.

Comprehensive Results & Rankings
Collegiate Recruitment Support
Event Management Tools
Community & Multimedia Hub

MileSplit SWOT Analysis

Strengths

Extensive historical data and results coverage.

Strong focus on collegiate recruiting pathway.

Integrated event management tools for organizers.

Weaknesses

Exact pricing model not explicitly stated.

Potential reliance on third-party data submissions.

Limited global presence, US-centric.

Opportunities

Expand into international competitive running markets.

Develop AI-powered training and performance analytics.

Monetize rich media content through premium access.

Threats

Emergence of new, agile sports tech platforms.

Data privacy concerns affecting user trust.

Competition from general sports media outlets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

MileSplit Target Audience

View Details

Geographic Insights

MileSplit primarily serves the United States track & field and cross country community, with a negligible international presence, indicating strong domestic market penetration.

Top Countries

United States flag

United States

98.5% market share

Canada flag

Canada

0.5% market share

United Kingdom flag

United Kingdom

0.3% market share

Australia flag

Australia

0.2% market share

Germany flag

Germany

0.1% market share

Recommended Marketing Strategiesfor MileSplit

Personalized User Onboarding

Tailor the onboarding experience to different user segments (athletes, coaches, parents, event organizers) by showcasing relevant features and content. This will improve user engagement and platform adoption by highlighting the value proposition specific to each persona.

Learn more

Dedicated User Community

Create a dedicated online community forum or platform where users can connect, share experiences, ask questions, and receive support related to track & field and cross country. This will foster a sense of belonging, increase user engagement, and provide valuable user-generated content.

Learn more

Incentivized Onboarding Enhancement

Offer rewards or incentives for users who complete specific onboarding tasks, such as setting up their profile, connecting with other users, or exploring key features. This will motivate users to fully engage with the platform and unlock its full potential.

Learn more

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