Top Marketing Strategies for MileSplit

MileSplit User Persona

Name:

Ashley Miller

Age :

38

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Masters, Education

Preferred platforms

GOALS

• Ashley wants to easily track her son's progress in high school track, celebrate his achievements, and share them with family
• She wants to find reliable information about upcoming meets, including dates, times, and locations
• She hopes to connect with other track parents for support and information sharing

Frustrations

• Ashley finds it difficult to locate meet schedules and results in a timely manner
• She is frustrated by the lack of high-quality photos and videos capturing her son's performances
• She feels disconnected from her son's athletic journey due to limited communication and updates

Name:

Coach Thompson

Age :

52

Gender :

Male

Occupation :

High School Track Coach

Industry :

Education

Education :

Bachelors, Sports Science

Preferred platforms

GOALS

• Coach Thompson wants to analyze his athletes' performances, identify areas for improvement, and develop effective training plans
• He aims to scout potential recruits, compare their times with others, and strategically build a competitive team
• He wants to easily share results, news, and updates with his athletes and their parents

Frustrations

• Coach Thompson struggles with outdated and unreliable performance tracking tools
• He finds it time-consuming to gather comprehensive information on potential recruits from various sources
• He faces challenges in effectively communicating with his team and their parents due to scattered communication channels

Name:

Ethan Carter

Age :

17

Gender :

Male

Occupation :

High School Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Ethan wants to track his personal records, monitor his progress, and compare himself to other athletes in his state and nationwide
• He is eager to gain exposure to college scouts, showcase his talent, and potentially earn a sports scholarship
• He wants to stay up-to-date on the latest track and field news, trends, and highlights

Frustrations

• Ethan finds it challenging to effectively showcase his achievements and gain recognition from college scouts
• He is frustrated by the limited availability of high-quality training resources tailored to his specific events and skill level
• He feels overwhelmed by the scattered nature of track and field information online

MileSplit Geographic and Demographic Insights

Geographic Insights: MileSplit's primary market is the US, reflecting its strong focus on American track and field. However, there's potential for growth in other regions with established track and field interest.

Demographic Insights: MileSplit attracts a diverse age range, with a slight skew towards those aged 18-44. The platform appeals slightly more to males, aligning with general track and field participation trends.

MileSplit Socio-economic Profile

Household and Income Insights: MileSplit users typically reside in households of 3-4 individuals, indicating families with children involved in track. The income distribution leans towards medium, reflecting the affordability of the sport.

Educational and Employment Insights: A significant portion of users are likely parents in full-time work, aligning with the platform's focus on youth athletics and family engagement. Most users have completed at least high school.

MileSplit Behavioral Insights

Interest-Based Insights: Users are passionate about track and field, with interests extending to sports equipment, fitness apparel, nutrition, technology, health and wellness, college sports, and sports news.

Technology and Social Media Usage: MileSplit users engage heavily on visual platforms like Instagram and YouTube, reflecting the importance of visual content in track and field. They primarily access content through mobile and desktop devices.

MileSplit Top Competitors