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Milkshake Top Products
Brand Positioning
Milkshake positions itself as the ultimate mobile-first, free link-in-bio solution for social media creators and small businesses, empowering them to easily create stunning 'Insta websites' directly from their phone.
Customer Sentiments
Customer sentiment is overwhelmingly positive, highlighting the app's ease of use, aesthetic appeal, and accessibility, particularly for users without web development skills. Reviews consistently praise its simplicity and effectiveness in helping them 'say more, sell more, share more' on social media.
Milkshake Key Value Propositions
Milkshake's key value proposition is providing a free, mobile-first platform that simplifies online presence for social media users. It allows them to create multi-page 'Insta websites' from their phone in minutes, overcoming the 'one link in bio' limitation with ease and visual appeal.
Milkshake SWOT Analysis
Strengths
User-friendly mobile app for quick site creation.
Free to use, highly accessible to a broad audience.
Strong focus on Instagram and TikTok users.
Weaknesses
Limited advanced features compared to full website builders.
Relies heavily on social media platforms.
Monetization strategy not clearly defined.
Opportunities
Expand into new social media platforms beyond Instagram/TikTok.
Introduce premium features or integrations for power users.
Leverage 'School of Instagram' for paid educational content.
Threats
Intense competition from established link-in-bio services.
Changes in social media platform policies on links.
Users seeking more robust website solutions as needs grow.
Market Growth Stage
Pace of Market Growth
Milkshake Target Audience
Geographic Insights
Milkshake has a strong global user base, with significant presence in North America and Asia, particularly targeting English-speaking markets and high social media penetration.
Top Countries
United States
30.5% market share
India
15.2% market share
United Kingdom
8% market share
Canada
6.5% market share
Australia
5% market share
Milkshake Audience Segments
Aspiring Creators & Influencers
18-35 years
Male • Female
Global
E-commerce & Small Business Owners
25-55 years
Male • Female
Global
Digital Content Publishers
22-45 years
Male • Female
Global
Service-Based Professionals
30-65 years
Female
Global
Gen Z Social Media Enthusiasts
16-25 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Milkshake
Personalized User Onboarding
Tailor the Milkshake app's onboarding experience to different user segments based on their goals and needs (e.g., content creators, small business owners). This will improve user activation rates by guiding them to the features most relevant to their success, resulting in higher engagement and retention.
Learn moreLeverage User-Generated Content (UGC)
Encourage Milkshake users to share examples of their 'Insta websites' and how they're using the app effectively. Showcasing these real-world examples will build social proof, inspire new users, and provide valuable content for marketing efforts, driving organic growth.
Learn moreFreemium Model with Conditional Access
The Milkshake app is already free, but consider adding conditional access on more advanced features (i.e. enhanced analytics, templates, etc) . This will provide opportunities for users to test out features and increase conversion to higher tier subscriptions
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