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Industry Landscape
The US sports technology and media industry, particularly in niche markets like track and field, is experiencing steady growth driven by digital transformation. Platforms are consolidating data, offering sophisticated analytics, and enhancing fan engagement. Increased investment in live streaming, personalized content, and athlete development tools characterizes the current landscape, with a strong emphasis on collegiate recruitment and event management solutions.
Total Assets Under Management (AUM)
Number of track & field and cross country participants in United States
~Over 7.9 million (high school + college) in 2023
(1.5% CAGR)
- High school participation drives growth.
- College participation remains stable.
- Youth programs are expanding.
Total Addressable Market
7 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Performance Analytics
Utilizing artificial intelligence and machine learning to analyze vast amounts of athlete performance data, identify patterns, predict potential, and offer personalized training recommendations.
Wearable Sensor Integration
Seamlessly incorporating data from advanced wearable devices (GPS, heart rate, accelerometers) to provide real-time biomechanical feedback, load management, and injury prevention insights.
Immersive Fan Engagement (AR/VR)
Leveraging Augmented Reality (AR) and Virtual Reality (VR) to deliver enhanced live event experiences, interactive data visualizations, and personalized content delivery for spectators.
Impactful Policy Frameworks
NCAA Name, Image, and Likeness (NIL) Policy (2021)
The NCAA adopted an interim policy in 2021 allowing student-athletes to benefit from their Name, Image, and Likeness, effectively permitting them to earn compensation from endorsements and other activities while maintaining their NCAA eligibility.
This policy directly impacts collegiate recruitment as athletes' earning potential becomes a factor, potentially increasing the value of exposure and performance data provided by platforms like MileSplit.
Children's Online Privacy Protection Act (COPPA) Enforcement (Ongoing)
COPPA (1998, with updates) imposes strict requirements on operators of websites and online services directed to children under 13, or that collect personal information from children under 13, to protect their privacy.
Given MileSplit's significant youth and middle school athlete user base, COPPA compliance is crucial for data collection practices, parental consent, and safe online interactions, directly affecting platform features and user onboarding.
State-Level Data Privacy Laws (e.g., CCPA 2020, CPRA 2023, VCDPA 2023)
Various U.S. states have enacted comprehensive data privacy laws, such as the California Consumer Privacy Act (CCPA) and its amendment (CPRA), and the Virginia Consumer Data Protection Act (VCDPA), granting consumers more control over their personal data.
These laws necessitate robust data governance, transparency in data handling, and opt-out mechanisms for MileSplit, affecting how it collects, processes, and shares user data (including athlete performance and demographic information).
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