Top Marketing Strategies for Midwest Game Supply

Midwest Game Supply User Persona

Name:

Mark Johnson

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Find new and interesting board games to play with friends on game nights
• Discover and explore complex, strategic board games that offer a significant challenge
• Stay up-to-date on the latest board game releases and trends within the hobby.

Frustrations

• Limited time to dedicate to researching and choosing new games
• Difficulty in finding local game stores with a wide selection
• The high cost of purchasing multiple board games can be a strain on the budget.

Name:

Sarah Williams

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing & Advertising

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Find visually appealing and aesthetically pleasing card games and board games that align with her design sensibilities
• Discover light-hearted and social games that are easy to learn and can be enjoyed with friends and family
• Explore creative and artistic board games that allow for self-expression and imagination.

Frustrations

• Many board games lack visual appeal and don't match her aesthetic preferences
• Difficulty in convincing friends to try new games and step outside their comfort zones
• Feeling overwhelmed by the sheer volume of choices and the pressure to pick the 'perfect' game.

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find educational board games and role-playing games that can be incorporated into his lesson plans to make learning history more engaging for students
• Discover games that promote critical thinking, problem-solving, and historical knowledge
• Connect with other educators to share ideas and resources for using games in the classroom.

Frustrations

• Many educational games lack excitement and fail to engage teenagers
• Difficulty in finding games that align with specific historical periods or events
• Time constraints and curriculum demands limit the opportunities to integrate games effectively.

Midwest Game Supply Geographic and Demographic Insights

Geographic Insights: Midwest Game Supply's primary market is the United States, capturing a significant 90% share. Canada follows with 5%, while other countries represent smaller portions.

Demographic Insights: The target audience for Midwest Game Supply leans towards males aged 25-34, reflecting a typical demographic for hobby board games and video games.

Midwest Game Supply Socio-economic Profile

Household and Income Insights: The typical customer is likely to be part of a 2-4 person household with a medium income level, allowing for discretionary spending on hobbies like board games.

Educational and Employment Insights: The majority of the target audience is employed full-time and holds a university or college degree, indicating an educated and financially stable customer base.

Midwest Game Supply Behavioral Insights

Interest-Based Insights: Midwest Game Supply customers are passionate about a range of games, including board games, card games, RPGs, video games, and puzzles, reflecting a diverse interest in tabletop and digital gaming.

Technology and Social Media Usage: Midwest Game Supply's target audience primarily uses Youtube, Instagram, and Facebook. They prefer a mix of desktop and mobile devices, indicating a multi-platform user base.

Midwest Game Supply Top Competitors