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Midstates Group Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Head of Communications

Education: Master's Degree, Communications

Age: 32

Gender: Female

Occupation: Advertising Account Manager

Education: Bachelor's Degree, Advertising

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase campaign ROI through optimized print and direct mail strategies
  • To find a reliable, all-in-one print and media partner that can handle complex projects seamlessly
  • To innovate marketing approaches by integrating traditional print with digital strategies for a cohesive brand message.

Pain Points

  • Managing multiple vendors for different print, mail, and design needs leads to inefficiencies and delays
  • Difficulty in tracking and proving the ROI of direct mail campaigns in a data-driven environment
  • Staying updated and compliant with ever-changing postal regulations and maximizing postage savings.

Midstates Group Geographic Distribution

Midstates Group primarily serves the US market, with minimal international reach, focusing on national sales and distribution across the country.

Top Countries

United States flag

United States

98.5%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clients are typically from medium to high-income households, often with 3-4 members, suggesting established businesses or professionals.

Employment Status

Income Distribution

Education Level

Midstates Group Behavior Analysis

Behavior Profile

Strategic-Partner
Solution-Oriented
Quality-Focused
Efficiency-Seeker
Information-Seeker
Cost-Conscious
Relationship-Driven
Technology-Adopter
Collaborative
Proactive
Problem-Solver
Educated
Online-Research
Professional-Networking
Content-Consumer

Device Breakdown

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