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Executive Summary
Midstates Group is a family-owned printing and media solutions company with a long history in the industry, dating back to the late 1800s. They offer a comprehensive range of services including printing, mailing, fulfillment, and design, all centralized in their 180,000 square foot facility in Aberdeen, South Dakota. They emphasize cost-effective solutions, customer success, and long-term partnerships.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Midstates Group Top Products
Brand Positioning
Customer Sentiments
Midstates Group Key Value Propositions
Midstates Group SWOT Analysis
Strengths
Comprehensive service offerings.
Customer-centric approach and long-term partnerships.
Cost-effective solutions and operational efficiency.
Weaknesses
Limited online presence and digital marketing.
Geographic location might limit access to some clients.
Dependence on traditional print media in a digitally evolving market.
Opportunities
Expand digital marketing efforts to reach a wider audience.
Develop innovative solutions integrating print and digital platforms.
Target niche markets with specialized printing and fulfillment needs.
Threats
Increasing digitization and competition from online platforms.
Fluctuations in paper and postage costs.
Economic downturns impacting marketing budgets.
Midstates Group operates in the printing and media solutions industry. Their services extend beyond traditional printing to encompass mailing, fulfillment, design, and online proofing, positioning them as a comprehensive partner for businesses' communication needs.
Market Growth Stage
Pace of Market Growth
Midstates Group Target Audience
Geographic Insights
Midstates Group primarily targets the US market with a 90% share. Canada is their second largest market with 5%, followed by the UK, Germany, and Australia.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Germany
1.5% market share
Australia
1.5% market share
Recommended Marketing Strategiesfor Midstates Group
Content Marketing and SEO Optimization
Develop valuable content, such as blog posts, case studies, and industry guides, focusing on printing, mailing, and fulfillment challenges. Optimize this content for relevant keywords to attract organic search traffic and establish Midstates Group as a thought leader in the industry.
Learn moreTargeted Advertising Campaigns
Utilize online advertising platforms like Google Ads and LinkedIn to target businesses within specific industries and locations, emphasizing Midstates Group's cost-effective solutions and commitment to customer success. This will drive qualified leads and increase brand visibility among potential clients.
Learn morePartnering and Referral Programs
Establish strategic partnerships with complementary businesses like marketing agencies, design firms, and software providers. Implement a referral program to incentivize existing customers to recommend Midstates Group to their network, expanding reach and leveraging word-of-mouth marketing.
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