GOALS

• Maintain the high production quality of the magazine to satisfy discerning subscribers and attract new readership
• Find cost-effective printing and distribution solutions to improve profitability in a competitive market
• Explore innovative printing and finishing options to create visually appealing and engaging content for readers.

Frustrations

• Managing tight production schedules and coordinating with printers, distributors, and editorial teams
• Controlling printing and distribution costs, especially as paper and postage rates fluctuate
• Adapting to the digital age while preserving the quality and tactile experience of print publications.

GOALS

• Generate high-quality leads and drive conversions through targeted direct mail campaigns
• Track and measure the return on investment (ROI) of print marketing efforts to demonstrate value
• Establish a consistent brand image and messaging across both print and digital marketing channels.

Frustrations

• Designing effective direct mail pieces that stand out from the competition and grab the attention of recipients
• Accurately targeting the right audience for direct mail campaigns to avoid wasted resources
• Integrating print marketing efforts with digital campaigns for a seamless and cohesive customer journey.