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Executive Summary

Industries

Commercial PrintingDirect MailMedia Solutions

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Midstates Group Top Products

Online Proofing - Apogee WebApproval
Secure FTP File Transfer
Graphic Design Services

Brand Positioning

Midstates Group positions itself as a comprehensive 'one-source provider' for integrated print and media solutions, emphasizing cost-effectiveness, quality, and expertise for businesses seeking strategic marketing and communication partners.

Customer Sentiments

Customer sentiment appears positive, as Midstates Group focuses on building 'deep and long-term partnerships' and addresses key pain points like navigating USPS changes and providing integrated services. The detailed buyer personas highlight customer needs for efficiency, quality, and comprehensive solutions, which Midstates aims to provide.

Midstates Group Key Value Propositions

Midstates Group's key value proposition lies in being a 'one-source provider' offering integrated commercial printing, mailing, fulfillment, and design services under one roof. This comprehensive approach, combined with expertise in cost-effective postal strategies, simplifies complex marketing and communication projects for clients.

One-Source Provider
Cost-Effective Solutions
Expertise & Partnership
Quality & Efficiency

Midstates Group SWOT Analysis

Strengths

Comprehensive services under one roof.

Long history and experienced team.

Strong focus on postal cost optimization.

Weaknesses

Geographically concentrated operations.

Reliance on physical print market trends.

Potential scalability challenges for small clients.

Opportunities

Expand into niche print markets.

Leverage postal expertise for new clients.

Develop more digital integration services.

Threats

Declining print media demand.

Increased competition from digital marketing.

Fluctuating paper and shipping costs.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Midstates Group Target Audience

View Details

Geographic Insights

Midstates Group primarily serves the US market, with minimal international reach, focusing on national sales and distribution across the country.

Top Countries

United States flag

United States

98.5% market share

Canada flag

Canada

0.5% market share

Mexico flag

Mexico

0.3% market share

United Kingdom flag

United Kingdom

0.2% market share

Australia flag

Australia

0.1% market share

Midstates Group Audience Segments

Marketing & Communications Leaders

30-55 years

Male • Female

United States

Publishing Executives

40-65 years

Male • Female

United States

Small Business Owners

35-50 years

Male • Female

United States

Non-Profit & Institutional Managers

35-60 years

Male • Female

United States

Logistics & Operations Coordinators

30-55 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Midstates Group

Interactive ROI Calculator

Develop an interactive ROI calculator on Midstates Group's website. This tool will allow potential clients to input their current marketing spend and project the potential return on investment from utilizing Midstates' print and media solutions, thereby demonstrating quantifiable value and driving lead generation.

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Product Bundling

Strategically bundle Midstates Group's services (printing, mailing, fulfillment, and design) to offer comprehensive solutions at attractive price points. This will increase the average order value and provide clients with a convenient, all-in-one solution for their marketing needs, promoting customer loyalty.

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Leverage Customer Testimonials

Prominently display customer testimonials, especially from recognizable brands or within the publishing community, on Midstates Group's website and marketing materials. This will build trust and credibility by showcasing the positive experiences of other clients, driving conversions and reinforcing the value proposition.

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