Top Marketing Strategies for Medsaf

Medsaf User Persona

Name:

Akintola Adebayo

Age :

42

Gender :

Male

Occupation :

Hospital Administrator

Industry :

Healthcare

Education :

MBA, Hospital Administration

Preferred platforms

GOALS

• Ensure a consistent and reliable supply of high-quality medications for the hospital's patients
• Optimize medication inventory management to reduce waste and minimize stockouts, ultimately saving the hospital money
• Streamline the procurement process for pharmaceuticals, making it more efficient and transparent.

Frustrations

• Dealing with unreliable suppliers leading to medication shortages
• Struggling with manual inventory systems prone to errors and inefficiencies
• Lack of transparency in pricing and procurement processes leads to budget overruns.

Name:

Bisi Olajumoke

Age :

35

Gender :

Female

Occupation :

Pharmacist

Industry :

Pharmaceutical

Education :

Bachelors of Pharmacy

Preferred platforms

GOALS

• Access a wider variety of medications to offer patients a more comprehensive range of treatment options
• Secure medications at competitive prices, improving the pharmacy's profitability
• Easily manage medication inventory and expiry dates to ensure patient safety and minimize waste.

Frustrations

• Facing challenges in sourcing essential and rare medications for patients
• High medication costs cut into profit margins and make it difficult to offer competitive prices
• Manual inventory tracking is time-consuming and increases the risk of human error.

Name:

Chidubem Eze

Age :

28

Gender :

Male

Occupation :

Procurement Officer

Industry :

Healthcare

Education :

BSc, Supply Chain Management

Preferred platforms

GOALS

• Find reliable and trustworthy suppliers of medical products and pharmaceuticals
• Negotiate better prices and payment terms with suppliers, maximizing the organization's budget
• Implement a transparent and trackable procurement system that meets regulatory requirements and minimizes risks.

Frustrations

• Difficulty in verifying the authenticity and quality of medications from potential suppliers
• Lack of price transparency and negotiation flexibility with traditional distributors
• Tedious and paper-based procurement processes are slow and prone to errors.

Medsaf Geographic and Demographic Insights

Geographic Insights: Medsaf's primary market is Nigeria, followed by Kenya and Ghana. South Africa and Tanzania represent emerging markets.

Demographic Insights: The target users are primarily professionals aged 25-44, with a slightly higher representation of males. This suggests a focus on decision-makers in healthcare facilities.

Medsaf Socio-economic Profile

Household and Income Insights: The majority of target users fall within the medium-income bracket and have an average household size of 3-4, reflecting typical demographics of healthcare professionals in the targeted markets.

Educational and Employment Insights: Most target users are highly educated, with at least a university or college degree. They are primarily employed full-time, indicating a focus on professionals actively involved in healthcare procurement.

Medsaf Behavioral Insights

Interest-Based Insights: Target users show a strong interest in healthcare, technology, business, finance, pharmaceuticals, and supply chain, aligning with Medsaf's value proposition.

Technology and Social Media Usage: Users primarily access Medsaf through desktops and Android devices. They are highly active on LinkedIn, followed by Facebook and Instagram.

Medsaf Top Competitors