Top Marketing Strategies for Matrubharti

Matrubharti User Persona

Name:

Anika Sharma

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

IT

Education :

B.Tech, Computer Science

Preferred platforms

GOALS

• Explore contemporary Indian literature and discover emerging authors
• Improve her own writing skills by learning from published works on the platform
• Find a relatable online community that shares her interest in Indian culture and literature

Frustrations

• Finding time to read consistently amidst a busy work schedule
• Discovering high-quality content in her preferred Indian language
• Lack of personalized recommendations for stories based on her interests

Name:

Rahul Kumar

Age :

45

Gender :

Male

Occupation :

Professor

Industry :

Education

Education :

PhD, Literature

Preferred platforms

GOALS

• Stay updated on the latest trends and discussions in Indian literature
• Find authentic and diverse voices representing various Indian languages and regions
• Share his own literary works and receive constructive feedback from a wider audience

Frustrations

• Navigating online platforms that are not specifically designed for Indian literature
• The lack of recognition and support for regional language writers
• The prevalence of plagiarism and copyright infringement issues in the online publishing world

Name:

Priya Mehta

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

BA, English Literature

Preferred platforms

GOALS

• Discover relatable stories about the lives and experiences of young Indians
• Explore different genres of writing and find new authors to follow
• Engage with other readers and participate in online literary discussions

Frustrations

• The overwhelming number of options available online makes it hard to choose what to read
• Difficulty in finding content that aligns with her specific literary tastes
• Lack of offline access to stories, making it difficult to read during commutes or travel

Matrubharti Geographic and Demographic Insights

Geographic Insights: Matrubharti's primary market is India, with a strong user base in the country. They also have a presence in countries with a significant Indian diaspora, including the US, UAE, UK, and Canada.

Demographic Insights: Matrubharti sees higher engagement from the 18-34 age group, with a slight preference among males. The platform appeals to a wide range of ages, reflecting its diverse content.

Matrubharti Socio-economic Profile

Household and Income Insights: Matrubharti's audience largely comprises individuals from households of 2-4 members, with the majority falling within the medium-income bracket.

Educational and Employment Insights: A large portion of Matrubharti users are students or employed full-time, indicating a high concentration of individuals with University or College-level education.

Matrubharti Behavioral Insights

Interest-Based Insights: Users are interested in various aspects of Indian culture, including cinema, cuisine, spirituality, history, politics, travel, and Bollywood music.

Technology and Social Media Usage: Users primarily access Matrubharti through Android devices and engage heavily on YouTube and Instagram. Desktop usage is relatively low.

Matrubharti Top Competitors