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Medium Target Audience

Medium's target audience consists of readers and writers seeking a platform for in-depth articles and essays. The platform appeals to individuals who value ad-free, high-quality content and appreciate diverse voices and perspectives. Medium targets a global audience interested in a wide range of topics, from technology and culture to self-improvement and design.

User Segments

Medium Geographic Distribution

Medium's largest user base is in the US, followed by India and the UK. Canada and Australia also represent significant markets.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Medium users typically come from households of 2-4 people, with the majority falling into the medium income bracket.

Employment Status

Income Distribution

Education Level

Medium Behavior Analysis

Behavior Profile

Device Breakdown

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