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Medium is an online publishing platform that enables individuals to read and write in-depth articles and essays. The platform operates on a subscription model, offering both free and paid membership options with varying features and benefits. Medium prioritizes quality content and thoughtful discussions, aiming to provide a space for meaningful engagement and knowledge sharing.
Company : Medium
Industry : Online PublishingDigital MediaContent Creation
Medium Key Value propositions
Medium Latest news
How Technology is Hijacking Your Mind — from a Magician and ...
May 18, 2016 ... This keeps us using social media (“what if I miss that important news story or fall behind what my friends are talking about?”) But if we ...
Design Thinking is Kind of Like Syphilis — It's Contagious and Rots ...
Dec 6, 2017 ... As the NYTs article puts it, “Big Silicon Valley companies have been in a race to shape students' education and use schools to train their next ...
The problem with real news — and what we can do about it - Medium
Sep 12, 2018 ... Medium's Huge List of Publications Accepting Submissions. 302 stories·2674 saves.
Social Research for a COVID and Post-COVID World: An Initial ...
Mar 28, 2020 ... ... News Media). While I was completing the doctorate part-time, I was ... A third major difference is that digital media and devices are playing ...
Medium SWOT Analysis
Strengths
Strong brand reputation for quality contentLarge and engaged user baseDiverse range of topics and perspectives
Weaknesses
Reliance on user-generated contentCompetition from other publishing platformsChallenges in monetizing content effectively
Opportunities
Expand into new content formats (e.g., podcasts, videos)Partnerships with established media outletsEnhance monetization options for writers
Threats
Growing popularity of alternative social media platformsChanges in online advertising landscapeIncreased competition from traditional media outlets
Top Marketing Strategies for Medium
Targeted Advertising & Content Promotion
This strategy will involve leveraging targeted advertising on various platforms to reach Medium's ideal audience. Content promotion will be implemented to boost visibility and drive traffic towards valuable articles and essays, attracting new subscribers and readers.
Medium User Persona
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GOALS
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Medium Geographic and Demographic Insights
Geographic Insights: Medium's largest user base is in the US, followed by India and the UK. Canada and Australia also represent significant markets.
Top Countries
United States
45%
India
15%
United Kingdom
10%
Canada
8%
Australia
7%
Demographic Insights: Medium attracts a diverse audience, with a higher representation of users aged 25-34. The platform appeals slightly more to males than females.
Age Distribution
Gender Distribution
Medium Socio-economic Profile
Household and Income Insights: Medium users typically come from households of 2-4 people, with the majority falling into the medium income bracket.
Educational and Employment Insights: Most Medium users are employed full-time or are business owners with a university or college-level education.
Households Size
Income Distribution
Education Level
Employment Status
Medium Behavioral Insights
Interest-Based Insights: Medium users are interested in staying informed about technology, business, and current events. They enjoy writing, design, and entrepreneurship.
Technology and Social Media Usage: Medium users favor desktop devices and engage heavily on LinkedIn, YouTube, and Twitter. Facebook and Instagram see moderate usage.
Interests
Device Breakdown
Social Media Usage
Medium Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Substack | 20% | Writing, Newsletters, Paid Subscriptions |
| The Atlantic | 15% | News, Culture, Politics |
| The New Yorker | 12.5% | Culture, Literature, Current Affairs |
