Find stats on top websites
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Substack
Ghost
Top Marketing Channels
Substack
- Content Marketing
- Examples: Featured newsletters, Writer spotlights, 'What to read' sections on their website
- Campaigns: Substack Reads, Discover Substack, Writer Success Stories
- Social Media Marketing
- Examples: Twitter promotions of successful writers, LinkedIn content for professional writers, Instagram stories highlighting popular newsletters
- Campaigns: Substacker of the Week, Newsletter Launch Kit, Grow Your Audience on Substack
- Partnerships & Collaborations
- Examples: Cross-promotion with established writers, Joint webinars with industry experts, API integrations with other platforms
- Campaigns: Substack Pro Program, Partner Network Initiatives, Creator Collaboration Series
Top Sales Channels
- Direct Platform Sales
- Subscription page on individual newsletters, 'Start a newsletter' CTA on homepage, Pricing plans for paid newsletters
- Join Our Community, Unlock Exclusive Content, Start Your Own Substack
- Affiliate Marketing
- Referral links for new writers, Affiliate program for promoting Substack, Partnerships with content agencies
- Refer a Creator, Substack Affiliate Program, Grow with Substack
- Email Marketing
- Onboarding email sequences for new writers, Promotional emails for featured newsletters, Welcome series for new subscribers
- Substack Welcome Series, Discover New Voices, Build Your Readership
Medium SWOT Analysis
Strengths
Strong focus on email newsletters and direct reader-writer relationships
High creator earnings potential
Ease of use for setting up a paid newsletter
Weaknesses
Limited design customization options
Dependence on individual writer's marketing efforts
Potential for content overload without strong curation
Opportunities
Expand into new content formats (e.g.
audio
video)
Attract more established journalists and thought leaders
Develop more robust community features
Threats
Competition from established media outlets and other creator platforms
Writer churn if earnings aren't consistent
Reader fatigue with multiple newsletter subscriptions
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