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Mediar Solutions Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Director, Global CPG Brand
Education: Master's Degree, Marketing
Age: 45
Gender: Male
Occupation: Sales Director, Regional Food & Beverage CPG
Education: Bachelor's Degree, Business Administration
Age: 34
Gender: Female
Occupation: Brand Manager, Personal Care CPG
Education: Master's Degree, Integrated Marketing Communications
Sarah Chen
Goals
- Achieve robust attribution for in-store media spend to justify increased budgets and demonstrate ROI
- Understand shopper behavior at the shelf to refine product mix and optimize cross-selling strategies
- Strengthen collaboration with retail partners by providing data-backed insights on campaign performance.
Pain Points
- Lack of clear, measurable data to prove the effectiveness of in-store marketing initiatives
- Difficulty in decoding real-time shopper behavior in physical retail environments
- Challenges in aligning promotional strategies with retail partners due to insufficient shared performance metrics.
Mediar Solutions Geographic Distribution
Mediar Solutions primarily targets the US and Brazilian markets, indicated by office locations and language support, with some expansion into North and Latin America.
Top Countries
United States
Brazil
Canada
Mexico
Colombia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mediar Solutions targets professionals, likely in mid to high-income brackets, often with families or significant others. They have substantial disposable income.
Employment Status
Income Distribution
Education Level
Mediar Solutions Behavior Analysis
Behavior Profile
Device Breakdown
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