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Business and Product Insights
Product Portfolio
CCTV-Based Retail Analytics
In-Store Retail Media Solutions
Mediar Solution Services
Mediar Solutions Key Value Propositions
Mediar Solutions' core value proposition is enabling closed-loop measurement of in-store media by leveraging existing CCTV infrastructure, providing actionable AI-driven insights into shopper behavior. This empowers both brands to optimize their in-store ROI and retailers to monetize their assets and attract more brand investment.
Mediar Solutions Brand Positioning
Mediar Solutions positions itself as the pioneering AI-driven in-store attribution platform, transforming existing CCTV into actionable shopper insights and measurable retail media performance for brands and retailers.
Top Competitors
Everseen
Placer.ai
Aislespot
Customer Sentiments
Customer sentiment is likely positive due to Mediar Solutions' innovative solution addressing critical pain points for both brands and retailers, offering data-backed ROI and monetization opportunities. The emphasis on privacy-first and effortless deployment further enhances potential customer satisfaction.
Actionable Insights
Focus marketing efforts on highlighting the direct financial benefits and ease of integration for both CPGs and retailers, leveraging existing infrastructure.
Products and Features
CCTV-Based Retail Analytics - Product Description
Mediar offers a solution that transforms existing CCTV infrastructure into a revenue-generating asset for retailers. It utilizes AI and computer vision to analyze customer behavior within physical stores, providing insights similar to online analytics. Key features include tracking customer traffic, dwell time, demographic analysis (age, gender, mood), product engagement, and measuring the effectiveness of marketing campaigns and planograms. The system aims to optimize store layouts, staff allocation, and marketing strategies based on real-time data.
Pros
- Leverages existing CCTV hardware, reducing the need for new equipment investment
- Provides deep insights into customer behavior, allowing for data-driven operational improvements
- Helps optimize store layouts, marketing, and staffing for increased profitability.
Cons
- Requires integration with existing CCTV systems, which may present technical challenges for some retailers
- The accuracy of AI-driven demographic and mood analysis can vary and might raise privacy concerns for some customers
- Dependent on clear CCTV footage for optimal performance, meaning poor camera placement or lighting could affect data quality.
Alternatives
- Competitors include specialized foot traffic counting sensors and people tracking systems that use dedicated hardware
- Other alternatives involve point-of-sale (POS) data analysis combined with loyalty programs to understand customer purchasing habits
- Traditional market research methods like customer surveys and mystery shopping also provide insights, albeit less real-time.
Company Updates
Latest Events at Mediar Solutions
Mediar Solution
Mediar Solutions is an AI-powered platform that provides in-store insights to help brands and retailers understand shopper behavior.
View sourceBREAKING NEWS for the future of Mediar Solutions! | Gustavo Lemos
Jul 7, 2022 ... ... company's purpose. So helping democratize tech investment seems a ... https://rep.pub/mediar #startupinvesting #angelinvesting ...
View sourceWhy We Named It Mediar: The Story Behind Retail ... - Mediar Solution
... name the company, we were thinking a few moves ahead. Mediar reflects two big ideas: ➀ Mediation – bridging the gap between brands and retailers ➁ Media + ...
View sourceMediar | LinkedIn
Jul 13, 2019 ... ... It's a big step toward the open retail media future we've been building. And we're just getting started. More on the partnership → https ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
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