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Mediar Solutions offers a real-time shopper behavior analytics platform that helps retailers and brands optimize in-store performance. They leverage AI-powered video analytics, big data, and predictive modeling to track shopper journeys, measure promotional ROI, and identify missed sales opportunities.
Company : Mediar Solutions
Industry : Retail AnalyticsShopper InsightsArtificial Intelligence
Mediar Solutions Key Value propositions
Mediar Solutions Latest news
Mediar Solutions | LinkedIn
Jul 13, 2019 ... ... Major Retailers. Our cutting-edge data analytics ... Full article here: https://lnkd.in/eC8PsVE3 ... View all updates, news, and articles. Join ...
Mediar Solutions - Crunchbase Company Profile & Funding
www.mediarsolutions.com · 103,634. Highlights. Total ... Recent News & Activity. Funding Round• Jun 13, 2019. Mediar Solutions ... A Big Data platform that measures ...
Gustavo Lemos - Mediar Solutions | LinkedIn
New to LinkedIn? ... Breaking down silos through tools enabling organization-wide data accessibility and collaboration. ... Websites. Company Website: http://www.
IDXP Analytics - Overview, News & Similar companies | ZoomInfo.com
View IDXP Analytics (www.mediarsolutions.com) location in California, United States , revenue, industry and description ... Mediar Solutions Big Data platform, ...
Mediar Solutions SWOT Analysis
Strengths
Real-time data analytics for in-store shopper behavior.AI-powered platform for predictive modeling and insights.Focus on retail optimization and ROI measurement.
Weaknesses
Potential reliance on in-store cameras and data privacy concerns.Scalability challenges in deploying solutions across multiple retail locations.Dependence on the adoption of digital technologies by retail partners.
Opportunities
Expansion into emerging markets with a growing retail sector.Partnerships with other retail technology providers to enhance offerings.Development of new features and functionalities to address evolving retail needs.
Threats
Competition from established players in the data analytics and market research industries.Rapid technological advancements requiring continuous innovation.Changing consumer behavior and data privacy regulations.
Top Marketing Strategies for Mediar Solutions
Personalized User Onboarding
This strategy aims to provide tailored guidance and support to new users, easing their transition to Mediar Solutions' platform and encouraging them to explore its valuable features. It fosters user engagement and increases the likelihood of long-term adoption, ultimately driving higher customer retention.
Content-Specific Call-to-Action Optimization
This strategy involves crafting compelling call-to-actions that resonate with users based on the specific content they are interacting with. By aligning CTAs with user needs and interests, this approach increases the effectiveness of conversion efforts and drives more targeted signups for Mediar Solutions' platform.
Content-Driven Engagement
This strategy focuses on creating valuable and engaging content that resonates with Mediar Solutions' target audience of data-driven retail executives. By providing insightful articles, white papers, and case studies, Mediar Solutions can establish thought leadership and position itself as a trusted source of information, ultimately attracting new customers and strengthening existing relationships.
Mediar Solutions User Persona
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Mediar Solutions Geographic and Demographic Insights
Geographic Insights: Mediar Solutions' primary market is the United States, followed by China. Other significant markets include the United Kingdom, Germany, and Japan.
United States
60%
China
20%
United Kingdom
5%
Germany
5%
Japan
5%
Demographic Insights: Mediar Solutions' target audience is primarily professionals aged 35-54, with a slightly higher representation of males. This aligns with the typical profile of decision-makers in retail and CPG industries.
Mediar Solutions Socio-economic Profile
Household and Income Insights: Mediar Solutions' target users typically belong to households of 3-4 members and fall within the medium to high-income brackets, reflecting their purchasing power and influence in retail decisions.
Educational and Employment Insights: Target users are highly educated, with a majority having university or college degrees. They hold senior positions, primarily in full-time employment, emphasizing their decision-making authority.
Mediar Solutions Behavioral Insights
Interest-Based Insights: Mediar Solutions' audience is interested in data analytics, retail technology, and understanding consumer behavior, reflecting their need for data-driven insights in the retail sector.
Technology and Social Media Usage: The target audience primarily uses LinkedIn and YouTube for professional purposes, reflecting their reliance on data-driven platforms and video content for information.
Mediar Solutions Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
RetailNext | 35% | Foot Traffic Analytics, Customer Engagement, Store Operations |
ShopperTrak | 25% | Traffic Counting, Customer Behavior Analytics, Retail Consulting |
Trax Retail | 15% | Computer Vision, On-shelf Availability, Retail Execution |