Media Matters Worldwide : Market and Competitor Analysis

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Media Matters Worldwide is an independent, woman-owned media planning, buying, and analytics agency founded in 2005. They are a fully remote company with offices in San Francisco, Los Angeles, New York City, Dallas, Boston, and Seattle. They specialize in a data-driven, client-centric approach to media strategy, leveraging technology and a team of experienced professionals to deliver optimal results.

Company : Media Matters Worldwide

Industry : MediaAdvertisingMarketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Mindshare

Carat

UM Worldwide

Media Matters Worldwide Key Value propositions

Data-Driven

Client-Centric

Integrated Media Solutions

Experienced Team

Media Matters Worldwide Latest news

Adapting B2B Marketing during COVID-19 | Media Matters Worldwide

People are focused on the current situation, not your company news. So put ... Upload pertinent content that keeps you and your brand top of mind, but also speaks ...

Media Matters Worldwide | LinkedIn

http://www.mediamattersww.com. External link for Media Matters Worldwide. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: San ...

Media Matters Worldwide is AdAge's Media Agency of the Year ...

News provided by. Media Matters Worldwide. Aug 05, 2021, 16:21 ... http://www.MediaMattersWW.com. ×. Modal title. Contact PR Newswire. Call 888-776-0942

Media Matters Worldwide

A post on the Media Matters Worldwide blog about Google Ads Brand Safety. https://www.mediamattersww.com/mmww-blog/.

Media Matters Worldwide SWOT Analysis

Strengths

Data-driven approach to media strategyClient-centric focusExperienced team of professionals

Weaknesses

Limited information on pricing and subscription modelsPotential challenges in a competitive industryDependence on technology and data accuracy

Opportunities

Expansion into new markets and industriesDevelopment of innovative media solutionsStrategic partnerships and acquisitions

Threats

Competition from established media agenciesRapid technological advancementsEconomic downturn impacting advertising budgets

Top Marketing Strategies for Media Matters Worldwide

Content Marketing & Thought Leadership

Establish Media Matters Worldwide as a thought leader in the media and advertising industry by creating valuable and engaging content. This strategy will attract potential clients, build brand authority, and generate leads.

Strategic Partnerships & Co-Marketing

Partner with complementary businesses in the marketing technology and services space to expand reach and access new client segments. This will increase brand visibility and create mutually beneficial opportunities for growth.

Referral Program and Client Advocacy

Implement a robust referral program and encourage existing clients to become brand advocates. This will generate new business opportunities through client referrals and foster a strong sense of community.

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Media Matters Worldwide User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

Retail

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among their target audience to drive sales and market share
Optimize marketing ROI by accurately measuring campaign performance and making data-driven decisions
Identify and leverage emerging media trends and technologies to stay ahead of the competition and reach new customer segments

Frustrations

Difficulty attributing sales to specific marketing channels and campaigns
Lack of time and resources to effectively analyze large amounts of marketing data
Keeping up with the constantly evolving media landscape and new advertising platforms

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

VP of Marketing

Industry :

Technology

Education :

Master's, Integrated Marketing Communications

Preferred platforms

GOALS

Generate high-quality leads for their sales team through targeted and effective marketing campaigns
Build and maintain a strong brand reputation within the competitive technology industry
Drive website traffic and conversions through a data-driven approach to digital marketing

Frustrations

Struggling to reach their target audience effectively due to the fragmented media landscape
Proving the ROI of marketing efforts to secure budget and resources
Managing multiple agency relationships and ensuring seamless campaign execution

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Marketing Manager

Industry :

Financial Services

Education :

Bachelor's, Marketing

Preferred platforms

GOALS

Educate and engage potential customers about complex financial products and services
Build trust and credibility for their brand within the highly regulated financial industry
Drive online conversions and applications for their financial products

Frustrations

Facing challenges in creating engaging and informative content that resonates with their target audience
Adhering to strict industry regulations and compliance requirements for marketing and advertising
Measuring the effectiveness of marketing campaigns in a privacy-conscious environment

Media Matters Worldwide Geographic and Demographic Insights

Geographic Insights: Media Matters Worldwide primarily targets the US market, with a significant 90% user base, followed by Canada, the UK, Australia, and Germany.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: The target audience consists of professionals aged 25-44, with a slight male skew. This aligns with decision-making roles in marketing and advertising.

Age Distribution

Gender Distribution

Media Matters Worldwide Socio-economic Profile

Household and Income Insights: Target users typically fall within the middle to high-income brackets, aligning with their professional roles and decision-making power in businesses.

Educational and Employment Insights: The majority of target users are employed full-time with university-level education, reflecting their expertise and experience in business and marketing.

Households Size

Income Distribution

Education Level

Employment Status

Media Matters Worldwide Behavioral Insights

Interest-Based Insights: Target users show strong interest in business news, marketing technology, data analytics, digital trends, advertising campaigns, consumer behavior, and industry events.

Technology and Social Media Usage: Target users are active on LinkedIn, YouTube, and Twitter, primarily using desktop devices. This aligns with their professional roles and content consumption habits.

Interests

business newsmarketing technologydata analyticsdigital trendsadvertising campaignsconsumer behaviorindustry events

Device Breakdown

Social Media Usage

Media Matters Worldwide Top Competitors

Competitor	Estimated market share	Top domains
Mindshare	25.5%	Media Planning, Digital Marketing, Performance Marketing
Carat	20%	Media Buying, Brand Strategy, Consumer Insights
UM Worldwide	18.5%	Integrated Marketing, Data Analytics, Marketing Consulting

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