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Media Matters Worldwide is an independent, woman-owned media planning, buying, and analytics agency founded in 2005. They are a fully remote company with offices in San Francisco, Los Angeles, New York City, Dallas, Boston, and Seattle. They specialize in a data-driven, client-centric approach to media strategy, leveraging technology and a team of experienced professionals to deliver optimal results.
Company : Media Matters Worldwide
Industry : MediaAdvertisingMarketing
Media Matters Worldwide Key Value propositions
Media Matters Worldwide Latest news
Adapting B2B Marketing during COVID-19 | Media Matters Worldwide
People are focused on the current situation, not your company news. So put ... Upload pertinent content that keeps you and your brand top of mind, but also speaks ...
Media Matters Worldwide | LinkedIn
http://www.mediamattersww.com. External link for Media Matters Worldwide. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: San ...
Media Matters Worldwide is AdAge's Media Agency of the Year ...
News provided by. Media Matters Worldwide. Aug 05, 2021, 16:21 ... http://www.MediaMattersWW.com. ×. Modal title. Contact PR Newswire. Call 888-776-0942
Media Matters Worldwide
A post on the Media Matters Worldwide blog about Google Ads Brand Safety. https://www.mediamattersww.com/mmww-blog/.
Media Matters Worldwide SWOT Analysis
Strengths
Data-driven approach to media strategyClient-centric focusExperienced team of professionals
Weaknesses
Limited information on pricing and subscription modelsPotential challenges in a competitive industryDependence on technology and data accuracy
Opportunities
Expansion into new markets and industriesDevelopment of innovative media solutionsStrategic partnerships and acquisitions
Threats
Competition from established media agenciesRapid technological advancementsEconomic downturn impacting advertising budgets
Top Marketing Strategies for Media Matters Worldwide
Media Matters Worldwide User Persona
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Media Matters Worldwide Geographic and Demographic Insights
Geographic Insights: Media Matters Worldwide primarily targets the US market, with a significant 90% user base, followed by Canada, the UK, Australia, and Germany.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: The target audience consists of professionals aged 25-44, with a slight male skew. This aligns with decision-making roles in marketing and advertising.
Media Matters Worldwide Socio-economic Profile
Household and Income Insights: Target users typically fall within the middle to high-income brackets, aligning with their professional roles and decision-making power in businesses.
Educational and Employment Insights: The majority of target users are employed full-time with university-level education, reflecting their expertise and experience in business and marketing.
Media Matters Worldwide Behavioral Insights
Interest-Based Insights: Target users show strong interest in business news, marketing technology, data analytics, digital trends, advertising campaigns, consumer behavior, and industry events.
Technology and Social Media Usage: Target users are active on LinkedIn, YouTube, and Twitter, primarily using desktop devices. This aligns with their professional roles and content consumption habits.
Media Matters Worldwide Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Mindshare | 25.5% | Media Planning, Digital Marketing, Performance Marketing |
Carat | 20% | Media Buying, Brand Strategy, Consumer Insights |
UM Worldwide | 18.5% | Integrated Marketing, Data Analytics, Marketing Consulting |