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Media Matters Worldwide

Media Matters Worldwide is an independent, woman-owned media planning, buying, and analytics agency founded in 2005. They are a fully remote company with offices in San Francisco, Los Angeles, New York City, Dallas, Boston, and Seattle. They specialize in a data-driven, client-centric approach to media strategy, leveraging technology and a team of experienced professionals to deliver optimal results.

Company : Media Matters Worldwide

Industry : MediaAdvertisingMarketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Mindshare
Carat
UM Worldwide

Media Matters Worldwide Key Value propositions

Data-Driven
Client-Centric
Integrated Media Solutions
Experienced Team

Media Matters Worldwide SWOT Analysis

Strengths

Data-driven approach to media strategyClient-centric focusExperienced team of professionals

Weaknesses

Limited information on pricing and subscription modelsPotential challenges in a competitive industryDependence on technology and data accuracy

Opportunities

Expansion into new markets and industriesDevelopment of innovative media solutionsStrategic partnerships and acquisitions

Threats

Competition from established media agenciesRapid technological advancementsEconomic downturn impacting advertising budgets

Top Marketing Strategies for Media Matters Worldwide

Content Marketing & Thought Leadership

Establish Media Matters Worldwide as a thought leader in the media and advertising industry by creating valuable and engaging content. This strategy will attract potential clients, build brand authority, and generate leads.

Strategic Partnerships & Co-Marketing

Partner with complementary businesses in the marketing technology and services space to expand reach and access new client segments. This will increase brand visibility and create mutually beneficial opportunities for growth.

Referral Program and Client Advocacy

Implement a robust referral program and encourage existing clients to become brand advocates. This will generate new business opportunities through client referrals and foster a strong sense of community.

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Media Matters Worldwide User Persona

Media Matters Worldwide Geographic and Demographic Insights

Geographic Insights: Media Matters Worldwide primarily targets the US market, with a significant 90% user base, followed by Canada, the UK, Australia, and Germany.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: The target audience consists of professionals aged 25-44, with a slight male skew. This aligns with decision-making roles in marketing and advertising.

Age Distribution

Gender Distribution

Media Matters Worldwide Socio-economic Profile

Household and Income Insights: Target users typically fall within the middle to high-income brackets, aligning with their professional roles and decision-making power in businesses.

Educational and Employment Insights: The majority of target users are employed full-time with university-level education, reflecting their expertise and experience in business and marketing.

Households Size

Income Distribution

Education Level

Employment Status

Media Matters Worldwide Behavioral Insights

Interest-Based Insights: Target users show strong interest in business news, marketing technology, data analytics, digital trends, advertising campaigns, consumer behavior, and industry events.

Technology and Social Media Usage: Target users are active on LinkedIn, YouTube, and Twitter, primarily using desktop devices. This aligns with their professional roles and content consumption habits.

Interests

business newsmarketing technologydata analyticsdigital trendsadvertising campaignsconsumer behaviorindustry events

Device Breakdown

Social Media Usage

Media Matters Worldwide Top Competitors

Competitor
Estimated market share
Top domains
Mindshare25.5%Media Planning, Digital Marketing, Performance Marketing
Carat20%Media Buying, Brand Strategy, Consumer Insights
UM Worldwide18.5%Integrated Marketing, Data Analytics, Marketing Consulting

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