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Trammell Crow Company

Hillwood Properties

Top Marketing Channels

Trammell Crow Company

  • Content Marketing
  • Examples: Thought leadership articles, Market reports, Case studies
  • Campaigns: Future of Industrial Real Estate Series, Urban Development Trends, Sustainable Building Solutions
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, Real estate industry portals
  • Campaigns: New Developments Showcase, Investment Opportunity Campaigns, Build-to-Suit Solutions
  • Industry Events & Conferences
  • Examples: NAIOP CRE.CON, ULI Fall Meeting, ICSC RECon
  • Campaigns: Speaking Engagements, Sponsorships, Booth Presentations

Top Sales Channels

  • Direct Sales / Business Development
  • Cold calling, Personalized email outreach, Networking events
  • Targeted Investor Outreach, Corporate Real Estate Partnership Program, Developer-Client Consultations
  • Brokerage Partnerships
  • CBRE, JLL, Cushman & Wakefield
  • Exclusive Listing Agreements, Co-Brokerage Initiatives, Referral Programs
  • Relationship Management
  • Client entertainment, Regular check-ins, Personalized project updates
  • Long-term Partner Engagement, Repeat Business Cultivation, Client Testimonial Collection

Matthews Company SWOT Analysis

Strengths

Extensive portfolio across diverse sectors; Strong financial backing and national presence; Proven track record in large-scale commercial development.

Weaknesses

May be perceived as less focused on community-centric developments compared to specialized firms; Slower to adapt to niche market needs due to large size; Brand might be seen as traditional.

Opportunities

Expansion into emerging secondary markets; Leveraging technology for smart building solutions; Strategic partnerships for mixed-use developments.

Threats

Economic downturns impacting commercial real estate demand; Increased competition from integrated real estate firms; Changing preferences for remote work impacting office space demand.

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