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másLabor Target Audience
User Segments
Age: 52
Gender: Male
Occupation: Farm Owner/Operator
Education: Bachelor's Degree
Age: 45
Gender: Female
Occupation: Agribusiness Manager
Education: Master's Degree
Age: 38
Gender: Male
Occupation: Farm Operations Director
Education: Associate Degree
David Thompson
Goals
- Ensure a stable and compliant workforce for peak seasons to maximize crop yield
- Streamline administrative tasks related to H-2A visa applications to reduce overhead
- Achieve consistent profitability by minimizing labor disruptions and legal risks.
Pain Points
- Navigating the complex and ever-changing federal H-2A regulations and paperwork
- Dealing with unexpected delays and errors in visa applications leading to workforce shortages
- Finding reliable and dedicated seasonal workers willing to perform agricultural tasks.
másLabor Geographic Distribution
The primary market is the U.S., with a smaller but significant presence in key labor-sending countries like Mexico and Canada, reflecting the nature of foreign temporary worker programs.
Top Countries
United States
Mexico
Canada
Guatemala
Honduras
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily consist of established business owners with medium to high incomes, often supporting larger households, indicating stable, family-oriented business leadership.
Employment Status
Income Distribution
Education Level
másLabor Behavior Analysis
Behavior Profile
Device Breakdown
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