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Martian Wheels Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 35
Gender: Female
Occupation: Financial Analyst
Education: Master's Degree, Finance
Age: 40
Gender: Male
Occupation: Healthcare Administrator
Education: Bachelor's Degree, Business Administration
Alex Chen
Goals
- To optimize my Tesla's performance to its fullest potential for track days and spirited driving
- To stay updated with the latest advancements in EV technology and aftermarket modifications
- To connect with a community of like-minded EV enthusiasts to share knowledge and experiences.
Pain Points
- Finding truly high-quality aftermarket parts that deliver on their promises for EV performance
- Lack of readily available expert advice tailored specifically to EV performance tuning
- The high cost of specialized EV performance modifications and installation.
Martian Wheels Geographic Distribution
Martian Wheels primarily targets the US and countries with high EV adoption and enthusiast cultures like Norway and Germany, indicating a strong global e-commerce presence.
Top Countries
United States
Norway
Germany
Netherlands
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience typically lives in 2-4 person households and has a high disposable income, enabling investment in premium vehicle upgrades.
Employment Status
Income Distribution
Education Level
Martian Wheels Behavior Analysis
Behavior Profile
Device Breakdown
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