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Business and Product Insights

Product Portfolio

Carbotech 1521 Tesla Model 3 Rear Brake Pads

Tesla Model 3/Y MW08 Flow Formed Wheels

Martian Wheels MW05.2 Forged Wheels for Tesla Model S

Martian Wheels Key Value Propositions

Martian Wheels offers high-quality, performance-enhancing aftermarket parts for electric vehicles, specifically catering to Tesla, Cybertruck, and Rivian owners. Their value proposition lies in transforming stock EVs into optimized machines with superior performance, handling, and aesthetics, leveraging their motorsports background.

Performance Enhancement
Aesthetic Upgrade
High-Quality Parts
EV Specialization

Martian Wheels Brand Positioning

Martian Wheels positions itself as the go-to aftermarket specialist for EV performance enthusiasts, offering high-quality upgrades for Tesla, Cybertruck, and Rivian owners who seek to optimize their vehicle's speed, handling, and aesthetics beyond factory specifications, rooted in motorsports expertise.

Top Competitors

1

Unplugged Performance

2

Mountain Pass Performance

3

Tsportline

Customer Sentiments

Customer sentiment is likely positive, driven by the brand's clear focus on performance, quality, and EV specialization which directly addresses the frustrations of discerning EV owners seeking superior aftermarket solutions. The referral program and global reach further indicate a strong connection with their target audience.

Actionable Insights

To strengthen brand positioning, Martian Wheels should emphasize their commitment to sustainability in marketing materials and product descriptions.

Products and Features

Carbotech 1521 Tesla Model 3 Rear Brake Pads - Product Description

Carbotech 1521 high-performance street brake pads for the rear of Tesla Model 3 vehicles (excluding Performance models). These pads are designed for street use, offering excellent release and modulation, and are known for being rotor-friendly and producing very low dust. All Carbotech pads typically ship within 5 business days or less.

Pros

  • These pads offer high performance for street use, providing excellent release and modulation for improved braking control
  • Their rotor-friendly design helps extend the life of brake rotors
  • The 1521 compound is also known for generating very low dust, keeping wheels cleaner.

Cons

  • The product description is quite brief and lacks detailed specifications or performance metrics
  • It's unclear if these pads are suitable for occasional track use or only strictly for street driving
  • There's no information on noise levels associated with these brake pads.

Alternatives

  • Competitors like Akebono, EBC Brakes, and Hawk Performance offer aftermarket brake pads for Tesla Model 3
  • Brembo and Power Stop also provide a range of brake pad options for Tesla vehicles
  • Tesla's OEM brake pads would be a direct alternative for those seeking original equipment.

Company Updates

Latest Events at Martian Wheels

Wheels – Martian Wheels

Colombia (CO $); Comoros (KM Fr); Congo - Brazzaville (CG CFA); Congo ... New Caledonia (NC Fr); New Zealand (NZ $); Nicaragua (NI C$); Niger (NE Fr) ...

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MYP Martian Wheels : r/ModelY

May 14, 2025 ... Notice any loss of performance or handling having only 255? I know the fronts are OE 255 (I think?) but I mostly wondering is going wide open ...

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Brakes – Martian Wheels

Give our EV specialists a call at: 1 (855) 627-7159. Give our EV specialists ... Brembo GTR 6-Piston Big Brake Kit For Tesla Model 3. $9,095.00. Quick add.

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Aftermarket Tires / Wheels? | Page 2 | Rivian Forum - R1T R1S R2 ...

Apr 3, 2022 ... @OutofSpecKyle mentioned that the owner of https://martianwheels.com was thinking about making wheels for the Rivian. ... company, my friends, or ...

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