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MarketWatch Target Audience
User Segments
Age: 58
Gender: Male
Occupation: Senior Financial Advisor
Education: Master's Degree in Finance
Age: 45
Gender: Female
Occupation: Portfolio Manager
Education: Professional Degree (CFA)
Age: 39
Gender: Male
Occupation: Tech Entrepreneur & Angel Investor
Education: Bachelor's Degree in Computer Science
Arthur Sterling
Goals
- To consistently outperform market benchmarks for client portfolios
- To provide sound financial advice that secures clients' retirement
- To stay updated on global economic trends and geopolitical events impacting markets
Pain Points
- Lack of reliable and real-time market data during critical trading hours
- Information overload from numerous unreliable sources requiring time-consuming verification
- Client indecision or emotional reactions to market volatility hindering strategic planning
MarketWatch Geographic Distribution
MarketWatch primarily serves North American users, with significant presence in the US and Canada. UK, Australia, and India represent other key markets.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are generally high-income earners with household sizes of 2-4, reflecting financially stable individuals.
Employment Status
Income Distribution
Education Level
MarketWatch Behavior Analysis
Behavior Profile
Device Breakdown
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