MarketWatch Target Audience

User Segments

Age: 58

Gender: Male

Occupation: Senior Financial Advisor

Education: Master's Degree in Finance

Age: 45

Gender: Female

Occupation: Portfolio Manager

Education: Professional Degree (CFA)

Age: 39

Gender: Male

Occupation: Tech Entrepreneur & Angel Investor

Education: Bachelor's Degree in Computer Science

Arthur Sterling

Arthur Sterling

Age: 58
Gender: Male
Occupation: Senior Financial Advisor
Education: Master's Degree in Finance
Industry: Investment
Channels: LinkedInYouTubeX

Goals

  • To consistently outperform market benchmarks for client portfolios
  • To provide sound financial advice that secures clients' retirement
  • To stay updated on global economic trends and geopolitical events impacting markets

Pain Points

  • Lack of reliable and real-time market data during critical trading hours
  • Information overload from numerous unreliable sources requiring time-consuming verification
  • Client indecision or emotional reactions to market volatility hindering strategic planning

MarketWatch Geographic Distribution

MarketWatch primarily serves North American users, with significant presence in the US and Canada. UK, Australia, and India represent other key markets.

Top Countries

United States flag

United States

55%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7.5%
Australia flag

Australia

5%
India flag

India

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are generally high-income earners with household sizes of 2-4, reflecting financially stable individuals.

Employment Status

Income Distribution

Education Level

MarketWatch Behavior Analysis

Behavior Profile

Desktop User
Information Seeking
Professional
LinkedIn User
YouTube User
Twitter User
Ad Blocker Disabling
JavaScript Enabling
Content Consumption
Tech-Savvy
Research
Decision Making
Learning
Online Browsing
Interactive Features
Uninterrupted Experience
Dynamic Content
Regular Internet User

Device Breakdown

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