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MarketWatch is a financial information website that provides news, analysis, and market data. It caters to investors of all levels of experience.
Company : MarketWatch
Industry : Financial NewsInvestment ResearchMarket Data
MarketWatch Key Value propositions
MarketWatch Latest news
MarketWatch: Stock Market News - Financial News - MarketWatch
MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more.
Customer Center - MarketWatch
Skip to main content. Contact Us. Marketwatch.comSign In. Contact Us. Visit the ... Financial News. Customer Service. [email protected]; Telephone +44 ...
Latest News - News Viewer - MarketWatch
Get the latest stock market, financial and business news from MarketWatch ... Latest News. Home; Latest News. Top Headlines. The stories leading the MarketWatch ...
BigCharts: Stock Charts, Screeners, Interactive Charting and ...
News · Industries · Markets · Historical Quotes. MarketWatch Search. BULLETIN ... IndexWatch. Major market indexes » · Refresh | Launch. NewsWatch. 01:27 'It's ...
MarketWatch SWOT Analysis
Strengths
Reputable brand with a large user baseComprehensive financial data and news coverageUser-friendly website and mobile app
Weaknesses
Reliance on advertising revenueCompetition from free financial news websitesLimited personalization features
Opportunities
Expand into international marketsOffer premium subscription servicesDevelop partnerships with financial institutions
Threats
Decline in online advertising spendingIncreasing competition from social media and aggregatorsEconomic downturn impacting investment activity
Top Marketing Strategies for MarketWatch
MarketWatch User Persona
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Preferred platforms
GOALS
Frustrations
MarketWatch Geographic and Demographic Insights
Geographic Insights: MarketWatch's primary user base is in North America, with the US and Canada contributing to 70% of users. Other English-speaking countries like the UK, India, and Australia, are also significant markets.
United States
60%
Canada
10%
United Kingdom
8%
India
7%
Australia
5%
Demographic Insights: MarketWatch's target audience comprises primarily of users aged 25-44, with a slight male skew. This aligns with demographics more likely to engage in investing and financial planning.
MarketWatch Socio-economic Profile
Household and Income Insights: MarketWatch attracts users with diverse household sizes, but those with 2-4 members and medium income levels are most prevalent, indicative of families and individuals with active investment interests.
Educational and Employment Insights: The majority of MarketWatch users are employed full-time, reflecting a user base actively involved in their careers and financial planning. Most users have University-level education, aligning with an audience seeking in-depth financial information.
MarketWatch Behavioral Insights
Interest-Based Insights: MarketWatch's audience is interested in finance, technology, and business, demonstrating their inclination towards staying informed about market trends and investment opportunities.
Technology and Social Media Usage: MarketWatch users prefer accessing information via desktop devices, followed by iOS and Android. They engage with financial news on LinkedIn, Twitter, and YouTube.
MarketWatch Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Bloomberg | 35% | Financial News, Market Data, Business Analysis |
Yahoo Finance | 25% | |
Seeking Alpha | 15% |