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Markit Strategies & PR is a virtual agency offering integrated marketing and public relations services. Specializing in inbound marketing for B2B clients in manufacturing, technology, and professional services, they help businesses generate leads, increase brand visibility, and achieve marketing goals through strategies like content marketing, media relations, and marketing automation.
Company : Markit Strategies & PR
Industry : Marketing and AdvertisingB2B MarketingPublic Relations
Markit Strategies & PR Key Value propositions
Markit Strategies & PR Latest news
Markit Strategies & PR: home
Markit Strategies & PR specializes in inbound marketing, media relations, and marketing communications.
Markit Strategies and PR, LLC | LinkedIn
http://www.markitstrategies.com. External link for Markit Strategies and PR ... Of course, a big thank you to all the team members at Markit Strategies ...
blog Archives - Markit Strategies & PR
Email marketing 101 during a crisis. I have a couple friends who have been keeping running tallies of the emails they've received from the CEOs of big ...
Carly Parker - Freelancer Extraordinaire - University of Michigan ...
... MarkitStrategies · Location: Washington DC-Baltimore Area · 88 connections on LinkedIn. View Carly Parker's profile on LinkedIn, a professional community of ...
Markit Strategies & PR SWOT Analysis
Strengths
Niche expertise in B2B industries.Strong understanding of inbound marketing.Focus on measurable results and ROI.
Weaknesses
Limited geographical reach due to local focus.Potential challenges in competing with larger agencies.Dependence on digital channels might alienate some clients.
Opportunities
Expand service offerings to cater to evolving client needs.Develop strategic partnerships for wider market penetration.Leverage digital marketing expertise to attract remote clients globally.
Threats
Intense competition in the marketing and advertising industry.Rapid technological advancements requiring continuous adaptation.Economic downturns impacting marketing budgets of businesses.
Top Marketing Strategies for Markit Strategies & PR
Content Marketing Hub & Lead Magnet Strategy
Establish a content marketing hub that attracts and nurtures ideal clients. Create valuable, industry-specific content and offer a lead magnet, such as an ebook or webinar, in exchange for contact information. This strategy establishes Markit as a thought leader and generates qualified leads.
Markit Strategies & PR User Persona
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Markit Strategies & PR Geographic and Demographic Insights
Geographic Insights: Markit Strategies & PR's primary market is the US, followed by Canada and the UK. They have a limited but growing international presence.
United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%
Demographic Insights: Target audience is primarily males aged 35-54, reflecting decision-making roles in B2B. However, there's a notable female audience too.
Markit Strategies & PR Socio-economic Profile
Household and Income Insights: Target users are primarily from households of 2-4 people with medium to high income levels, aligning with their professional profiles.
Educational and Employment Insights: Target users are primarily employed full-time or are business owners with university or college-level education, reflecting B2B decision-makers.
Markit Strategies & PR Behavioral Insights
Interest-Based Insights: Target audience shows interest in business, technology, marketing, and professional development, aligning with their career aspirations and need to stay updated.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Twitter, indicating a strong professional online presence and preference for video content and industry news.
Markit Strategies & PR Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Gonzalez Marketing Group | 20% | Digital Marketing, Branding & Design, Web Development |
Brogan & Partners | 35.5% | Public Relations, Crisis Communication, Marketing Strategy |
Airfoil Group | 25.5% | Public Relations, Content Marketing, Social Media |