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MapsPeople Target Audience
User Segments
Age: 38
Gender: Female
Occupation: SaaS Product Manager
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Head of Product Strategy (Smart Buildings)
Education: Bachelor's Degree, Business Administration
Age: 33
Gender: Female
Occupation: Lead Software Engineer (IoT/SaaS)
Education: Master's Degree, Software Engineering
Sarah Chen
Goals
- Enhance product value by integrating advanced features efficiently
- Reduce development time and accelerate time-to-market for new functionalities
- Improve user experience and operational efficiency through superior mapping solutions
Pain Points
- Difficulty in scaling existing mapping solutions with growing demands
- High costs and time investment in building in-house mapping capabilities
- Lack of seamless integration with current software architecture and systems
MapsPeople Geographic Distribution
With HQs in Denmark and a US office, MapsPeople targets large organizations globally, with significant presence in Denmark and the US, and growing in the UK, Germany, and Australia.
Top Countries
Denmark
United States
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 3-4 person households (50%) with a significant proportion having high income levels (60%), reflecting their professional roles.
Employment Status
Income Distribution
Education Level
MapsPeople Behavior Analysis
Behavior Profile
Device Breakdown
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