MapsPeople Competitor Insights

Major Markets

Denmark

United States

United Kingdom

Key Competitors

IndoorAtlas

HERE Technologies

Top Marketing Channels

IndoorAtlas

Content Marketing
Examples: blog posts on indoor positioning use cases, whitepapers on SDK integration, case studies on successful deployments
Campaigns: Indoor Positioning for Smart Workplaces, Enhancing Retail Experiences with Location Intelligence, Navigating Healthcare Facilities Seamlessly

Digital Advertising
Examples: Google Ads for 'indoor positioning SDK', LinkedIn Sponsored Content on facility management solutions, retargeting ads to website visitors
Campaigns: Accelerate Your Indoor Location Project, Unlock the Power of Indoor Analytics, Transform Your Venue with Precision Positioning

Webinars/Online Events
Examples: webinar on 'Precision Positioning for Logistics', online demo of their SDK, virtual conference participation on IoT in smart buildings
Campaigns: Mastering Indoor Navigation Tech, The Future of Location-Aware Applications, Building Smarter Spaces with IndoorAtlas

Direct Sales (Enterprise)
dedicated sales team for large corporate clients, direct outreach to facility managers, custom solution proposals
Enterprise Location Solutions Consult, Strategic Partnership Program for Smart Buildings, Volume Licensing for Multi-Site Deployments

Partner Program
reseller agreements with system integrators, joint marketing with hardware providers, co-selling with smart building platforms
Become an IndoorAtlas Certified Partner, Integrate IndoorAtlas for Added Value, Channel Partner Growth Initiative

Online Inquiry/Demo Request
request a demo form on website, 'Contact Sales' button, online chat support for technical questions
Book Your Personalized Demo, Get a Custom Quote Today, Start Your Indoor Positioning Trial

Specialized in indoor positioning technology

strong focus on SDKs for developers

provides analytics and insights from location data.

May require significant integration effort for clients

less emphasis on full end-user mapping applications compared to platforms

primary focus on positioning rather than comprehensive mapping.

Growing demand for indoor location services across various industries

increasing adoption of IoT and smart building technologies

potential for new partnerships with hardware manufacturers.

Competition from larger tech companies entering the indoor positioning market

rapid changes in mobile and sensor technology

data privacy concerns associated with location tracking.