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Executive Summary

MapsPeople is a software company that provides indoor mapping solutions for smart buildings. Their flagship product, MapsIndoors, offers customizable and interactive indoor maps that integrate with existing systems to provide wayfinding, data visualization, search functionality, and more. They serve a global clientele and partner with other smart building technology providers.

Industries

Smart Building TechnologyIndoor MappingFacility Management Software

Major Markets

United States flagUnited States
Germany flagGermany
United Kingdom flagUnited Kingdom

Key Competitors

MapsPeople Top Products

Brand Positioning

Customer Sentiments

MapsPeople Key Value Propositions

Indoor Mapping
Wayfinding
Data Visualization
Integrations

MapsPeople SWOT Analysis

Strengths

Strong product offering with advanced features.

Experienced team with industry expertise.

Global presence with offices in key markets.

Weaknesses

Reliance on a niche market.

Pricing may not be competitive for smaller businesses.

Potential challenges in integrating with legacy systems.

Opportunities

Expanding into emerging markets with high growth potential.

Developing partnerships with complementary technology providers.

Leveraging AI and machine learning for enhanced map automation.

Threats

Competition from established players in adjacent industries.

Rapid technological advancements requiring continuous innovation.

Data privacy and security concerns related to location tracking.

MapsPeople operates in the smart building technology industry. They provide software solutions for indoor mapping, wayfinding, and data visualization, catering to sectors like corporate offices, event venues, healthcare, education, and transportation.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

MapsPeople Target Audience

View Details

Geographic Insights

MapsPeople sees its largest market share in the US and Germany, with a strong presence also in the UK, Denmark, and Canada.

Top Countries

United States flag

United States

35.2% market share

Germany flag

Germany

15.8% market share

United Kingdom flag

United Kingdom

10.5% market share

Denmark flag

Denmark

8.2% market share

Canada flag

Canada

5.3% market share

MapsPeople Audience Segments

MapsPeople targets businesses with large, complex indoor spaces such as corporate offices, convention centers, hospitals, stadiums, universities, airports, and retail spaces. They also cater to event management platforms and other businesses that can benefit from indoor mapping solutions.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor MapsPeople

Content Marketing & Thought Leadership

Create valuable content like case studies, white papers, and blog posts showcasing MapsPeople's benefits in various industries. This establishes MapsPeople as an industry expert, attracting potential customers and building trust.

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Strategic Partnerships and Integrations

Partner with leading smart building technology providers and integrate MapsIndoors with their systems. This expands MapsPeople's reach and offers a more comprehensive solution to customers, enhancing its value proposition.

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Targeted Account-Based Marketing (ABM)

Identify and focus on key target accounts within MapsPeople's ideal industries. Develop personalized campaigns tailored to their specific needs, demonstrating how MapsIndoors solves their unique challenges and drives ROI.

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