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MapsPeople is a software company that provides indoor mapping solutions for smart buildings. Their flagship product, MapsIndoors, offers customizable and interactive indoor maps that integrate with existing systems to provide wayfinding, data visualization, search functionality, and more. They serve a global clientele and partner with other smart building technology providers.
Company : MapsPeople
Industry : Smart Building TechnologyIndoor MappingFacility Management Software
MapsPeople Key Value propositions
MapsPeople Latest news
MapsPeople Blog
The MapsPeople Blog - Inspiration on indoor mapping.
MapsPeople Expands Engagement With Large US Based Customer
MapsPeople Expands Engagement With Large US Based Customer. May 28, 2024. MapsPeople A/S | Investor ... IMPORTANT INFORMATION This announcement is not an ...
Investor news
Investor relations. MapsPeople was per 2nd of June 2021 officially listed on Nasdaq First North Premier Growth Market.
7 Insights that show the importance of indoor navigation in retail
Feb 6, 2019 ... utm_term. I agree to receive marketing material from MapsPeople. Promise: Great content and no sales pitches. Blog Icon Blog. News Icons News.
MapsPeople SWOT Analysis
Strengths
Strong product offering with advanced features.Experienced team with industry expertise.Global presence with offices in key markets.
Weaknesses
Reliance on a niche market.Pricing may not be competitive for smaller businesses.Potential challenges in integrating with legacy systems.
Opportunities
Expanding into emerging markets with high growth potential.Developing partnerships with complementary technology providers.Leveraging AI and machine learning for enhanced map automation.
Threats
Competition from established players in adjacent industries.Rapid technological advancements requiring continuous innovation.Data privacy and security concerns related to location tracking.
Top Marketing Strategies for MapsPeople
MapsPeople User Persona
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MapsPeople Geographic and Demographic Insights
Geographic Insights: MapsPeople sees its largest market share in the US and Germany, with a strong presence also in the UK, Denmark, and Canada.
United States
35.2%
Germany
15.8%
United Kingdom
10.5%
Denmark
8.2%
Canada
5.3%
Demographic Insights: The target demographic for MapsPeople skews towards males aged 35-54, reflecting decision-making roles in technology and facility management.
MapsPeople Socio-economic Profile
Household and Income Insights: The target audience for MapsPeople typically falls within the middle-income bracket and lives in households of 2-4 people.
Educational and Employment Insights: MapsPeople's user base largely comprises full-time employed individuals with university or college-level education, indicative of professionals in relevant sectors.
MapsPeople Behavioral Insights
Interest-Based Insights: MapsPeople users are interested in technology, smart building solutions, facility management, data analytics, and sustainability.
Technology and Social Media Usage: Users favor LinkedIn and YouTube, and primarily use desktop devices, suggesting a professional audience.
MapsPeople Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Inpixon | 20.5% | Indoor Positioning Systems, Analytics, Security |
Pointr | 18.2% | Indoor Mapping, Wayfinding, Location Analytics |
Micello | 15.3% | Indoor Maps, Data Management, Developer Tools |