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Overit
Digital First Marketing
Top Marketing Channels
Overit
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Thought Leadership Series, Industry Insights Reports, Client Success Stories
- Social Media Marketing
- Examples: LinkedIn company page, Facebook ads, Instagram creative showcases
- Campaigns: Digital Transformation Spotlights, Brand Storytelling Campaigns, Agency Life Highlights
- Paid Search (PPC)
- Examples: Google Search Ads, Google Display Network, Retargeting campaigns
- Campaigns: Digital Marketing Solutions for [Industry], Creative Agency Services, Brand Building Campaigns
Top Sales Channels
- Direct Sales Outreach
- Cold email campaigns, LinkedIn direct messaging, Phone calls
- Discovery Call Campaigns, Tailored Proposal Outreach, Partnership Development Initiatives
- Website Lead Capture
- Contact forms, Request a quote forms, Live chat
- Free Consultation Offer, Custom Quote Request, Interactive Service Selector
- Referral Program
- Client referrals, Industry partner referrals, Networking event follow-ups
- Client Appreciation Referral Program, Strategic Alliance Partnership, Industry Leader Recommendation Incentive
Mannix Marketing SWOT Analysis
Strengths
Strong branding and creative services
Diverse portfolio beyond just digital marketing
Established presence and reputation
Weaknesses
Potentially higher price point
Broader service offering might dilute focus
May not be as specialized in core SEO/PPC as others
Opportunities
Expand into emerging creative tech (e.g.
VR/AR experiences)
Develop more specialized industry verticals
Offer bundled creative and digital packages
Threats
Increased competition from niche digital agencies
Economic downturns impacting marketing budgets
Maintaining relevance with rapid tech changes
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