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Manara is a social impact startup connecting top tech talent in the Middle East and North Africa, particularly Palestine, with global job opportunities. They focus on promoting diversity and inclusion in the tech sector by connecting companies with skilled engineers, particularly women, from the region. Manara provides training and support to their talent pool and helps facilitate remote work arrangements.
Company : Manara
Industry : Talent AcquisitionTech RecruitmentDiversity and Inclusion
Manara Key Value propositions
Manara SWOT Analysis
Strengths
Strong MENA talent networkFocus on diversity and inclusionGlobal company reach
Weaknesses
Relatively new companyLimited brand awarenessDependent on online platforms
Opportunities
Expand to new marketsDevelop partnerships with universitiesOffer additional career development services
Threats
Competition from established recruitment agenciesEconomic downturn impacting hiringChanges in remote work policies
Top Marketing Strategies for Manara
Personalized User Onboarding
This strategy focuses on providing tailored onboarding experiences for both software engineers and tech companies, guiding them through the platform's features and benefits relevant to their individual needs. This helps boost user engagement and retention by providing a smoother and more effective introduction to Manara's services.
Leveraged Reciprocity
Manara can leverage reciprocity by offering valuable resources like training materials, career advice, or networking opportunities to both engineers and companies, creating a sense of obligation and fostering a mutually beneficial relationship. This encourages users to actively participate in the platform and contribute to its growth through referrals and positive reviews.
Content-Specific Call-to-Action Optimization
This strategy involves crafting compelling and targeted calls-to-action within Manara's content, prompting users to take specific actions like signing up for the platform, joining the talent pool, or submitting job postings. By tailoring CTAs to different content segments and target audiences, Manara can effectively drive conversions and maximize its impact.
Manara User Persona
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Preferred platforms
GOALS
Frustrations
Manara Geographic and Demographic Insights
Geographic Insights: Manara's primary market is Palestine, followed by the UAE. The platform targets the MENA region, with a particular focus on countries with a high concentration of tech talent.
Top Countries
Palestine
35%
United Arab Emirates
25%
Saudi Arabia
15%
Egypt
10%
Jordan
5%
Demographic Insights: Manara primarily targets users aged 25-34, with a strong focus on female software engineers. This demographic aligns with their mission of promoting diversity and inclusion.
Age Distribution
Gender Distribution
Manara Socio-economic Profile
Household and Income Insights: Manara's target users typically belong to households of 2-4 people and fall within the middle-income bracket, reflecting the economic demographics of skilled professionals in the MENA region.
Educational and Employment Insights: Manara primarily targets users who are highly educated, with a majority holding a University or College degree, and are actively seeking full-time employment opportunities.
Households Size
Income Distribution
Education Level
Employment Status
Manara Behavioral Insights
Interest-Based Insights: Manara's target audience is interested in technology, programming, diversity and inclusion, travel, entrepreneurship, freelancing, and Middle Eastern culture.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Instagram and primarily use desktop and Android devices, indicating a tech-savvy audience.
Interests
Device Breakdown
Social Media Usage
Manara Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Andela | 40% | Talent Acquisition, Software Engineering, Remote Work |
| Gomycode | 25% | Coding Bootcamp, Tech Education, Career Development |
| Remote.io | 15% | Remote Jobs, Freelancing Platform, Global Talent |
