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Mammut Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Female

Occupation: Medical Researcher

Education: Master's Degree, Biomedical Sciences

Age: 45

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Alex 'The Summit Seeker' Chen

Alex 'The Summit Seeker' Chen

Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: InstagramYouTubeLinkedIn

Goals

  • Successfully complete a multi-day mountaineering expedition in the Alps
  • Master advanced climbing techniques to tackle more challenging routes
  • Find durable and reliable gear that enhances safety and performance in extreme conditions

Pain Points

  • Lack of time due to demanding work schedule to pursue outdoor passions
  • Difficulty finding high-quality gear that truly stands up to rigorous use
  • Unreliable weather forecasts impacting planned outdoor trips

Mammut Geographic Distribution

Mammut's market is primarily concentrated in German-speaking Europe, with Germany and Switzerland leading. Significant presence extends across other key European countries and the US.

Top Countries

Germany flag

Germany

25%
Switzerland flag

Switzerland

18%
France flag

France

10%
United States flag

United States

8%
Italy flag

Italy

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mammut targets small to medium-sized households, often with 2-4 members, predominantly with high to medium income levels, reflecting their premium product range.

Employment Status

Income Distribution

Education Level

Mammut Behavior Analysis

Behavior Profile

Outdoor Enthusiast
Adventure Seeker
Mountain Sports
Hiking
Climbing
Mountaineering
Winter Sports
Trail Running
Sustainability Conscious
Environmentally Aware
Community Engagement
Tech-Savvy
Online Shopper
Loyalty Program User
Quality Oriented
Safety Priority
Durable Gear Preference
Exploration
Self-Improvement
Authenticity Seeker

Device Breakdown

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