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Industry Landscape
The outdoor sports industry is experiencing steady growth, driven by increasing participation in outdoor activities and a rising demand for high-performance, sustainable, and technologically advanced gear. Companies are focusing on innovation, eco-friendly materials, and digital engagement to cater to a diverse consumer base. Health and wellness trends further fuel market expansion, particularly in niche segments like trail running and adventure travel. Competition is intense, pushing brands to differentiate through quality, ethics, and customer loyalty programs.
Total Assets Under Management (AUM)
Outdoor Recreation Economy Size in Germany
~69.1 billion EUR
(3.5% CAGR)
- Growth in outdoor recreation economy.
- Driven by increased participation.
- Includes direct and indirect spending.
Total Addressable Market
70 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Advanced Smart Textiles
Integration of sensors, connectivity, and active materials into apparel and gear for real-time performance monitoring, safety, and adaptive comfort in outdoor environments.
AI-Powered Product Personalization
Using artificial intelligence to analyze consumer data for hyper-personalized product recommendations, customized gear designs, and optimized supply chain management.
Blockchain for Supply Chain Transparency
Utilizing blockchain technology to create immutable and verifiable records of a product's journey from raw materials to consumer, enhancing sustainability claims and combating counterfeiting.
Impactful Policy Frameworks
German Supply Chain Due Diligence Act (LkSG) 2023
The German Supply Chain Due Diligence Act (LkSG), effective January 1, 2023, requires companies based in Germany with 3,000+ employees (and 1,000+ from January 1, 2024) to establish due diligence obligations to prevent human rights and environmental violations in their supply chains.
Mammut, as a company operating in Germany, will need to rigorously assess and manage human rights and environmental risks across its global supply chain, ensuring compliance and potentially increasing operational costs.
EU Strategy for Sustainable and Circular Textiles (2022)
This EU strategy, launched in March 2022, aims to make textiles more durable, repairable, reusable, and recyclable, tackle fast fashion, and drive eco-design, with potential legislative proposals to follow.
Mammut will likely face increased pressure and potentially new regulations to enhance the circularity of its products, requiring innovations in material sourcing, design for longevity, and end-of-life solutions like recycling and repair services.
EU Ecodesign for Sustainable Products Regulation (ESPR) 2022
Proposed in March 2022, the Ecodesign for Sustainable Products Regulation (ESPR) replaces the existing Ecodesign Directive, expanding its scope beyond energy-related products to cover nearly all physical goods, including textiles, aiming to make them more sustainable, durable, and recyclable.
Mammut will need to adapt its product design and manufacturing processes to comply with new ecodesign requirements, potentially impacting material choices, product longevity, and repairability standards.
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