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Coastal Maine Botanical Gardens Target Audience

User Segments

Age: 34

Gender: Female

Occupation: Elementary School Teacher

Education: Bachelor's Degree, Education

Age: 42

Gender: Male

Occupation: Hospital Administrator

Education: Associate Degree, Healthcare Management

Age: 29

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 34
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree, Education
Industry: Education
Channels: FacebookInstagramYouTube

Goals

  • To find enriching and engaging activities for her two young children that promote learning and outdoor exploration
  • To balance her demanding teaching career with quality family time and personal well-being
  • To discover local attractions that offer good value and cater to a family budget.

Pain Points

  • Difficulty finding family activities that appeal to a wide age range and keep children entertained without excessive screen time
  • Managing the logistics of planning day trips with young children, including packing, travel, and nap schedules
  • Limited free time due to work and household responsibilities, making it challenging to research new outing ideas.

Coastal Maine Botanical Gardens Geographic Distribution

The Gardens primarily attracts visitors from the US, especially local Maine residents and tourists. A small percentage comes from Canada and Europe, likely botanical enthusiasts.

Top Countries

United States flag

United States

97.5%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

0.5%
Germany flag

Germany

0.3%
France flag

France

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly medium to high income, often visiting as families (3-4 people) or couples (2 people).

Employment Status

Income Distribution

Education Level

Coastal Maine Botanical Gardens Behavior Analysis

Behavior Profile

Nature Enthusiast
Conservation-minded
Family Activities
Educational Programs
Horticulture Hobbyist
Outdoor Recreation
Cultural Experiences
Art Exhibits
Sustainable Living
Community Events
Seeking Tranquility
Gardening
Photography
Social Media User (Facebook, Instagram, YouTube)
Mobile Device User
Online Ticket Purchase
Learning
Exploration
Relaxation
Supporting Non-profits

Device Breakdown

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