Coastal Maine Botanical Gardens : Market and Competitor Analysis

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Coastal Maine Botanical Gardens is a non-profit organization with a mission to inspire connections between people and nature. They offer visitors a chance to explore over 300 acres of gardens, attend educational programs, and support plant conservation efforts. They generate revenue through admissions, memberships, donations, and a gift shop.

Company : Coastal Maine Botanical Gardens

Industry : TourismHorticultureEnvironmental Education

Major Markets

United States

Canada

United Kingdom

Key Competitors

Acadia National Park

Portland Museum of Art

Maine Audubon

Coastal Maine Botanical Gardens Key Value propositions

Gardens & Nature

Education & Conservation

Family & Community

Arts & Culture

Coastal Maine Botanical Gardens Latest news

Coastal Maine Botanical Gardens

Enjoy beautiful gardens, giant trolls, and miles of trails at New England's largest botanical garden, located on the coast of Maine.

Coastal Maine Botanical Garden: Maine's Premier Botanical Garden

[email protected] · 207-633-8000. 105 Botanical Gardens Drive ... The security of your data is important to us, but remember that no method of ...

Gardens Aglow | Coastal Maine Botanical Gardens

To learn more about our sponsorship opportunities, please get in touch with Betsy Hills, Annual Fund & Membership Manager, at [email protected]. The ...

Thomas Dambo - Meet Birk. The 2nd of the 5 new giant... | Facebook

May 19, 2021 ... https://www.npr. org/2021/05/06/992149491/far-from-the- internet-these-big-benevolent-trolls-lure- ... https://www.mainegardens.org. mainegardens.

Coastal Maine Botanical Gardens SWOT Analysis

Strengths

Diverse plant collection & gardensEducational programs for all agesStrong community engagement

Weaknesses

Seasonal dependencyLocation accessibilityDependence on weather conditions

Opportunities

Expand online presence & virtual toursDevelop partnerships for events & programsEnhance accessibility features for wider reach

Threats

Economic downturn impacting tourismCompetition from other attractionsClimate change impacting plant life

Top Marketing Strategies for Coastal Maine Botanical Gardens

Content Marketing & Social Media Engagement

Leverage captivating visuals and engaging content to attract a wider audience, building brand awareness and driving website traffic through targeted social media campaigns and blog posts focusing on nature, gardening, and educational experiences.

Partnerships and Collaborations

Collaborate with local businesses, tourism organizations, and educational institutions to cross-promote events and offer exclusive packages, expanding reach and attracting new audiences while fostering a sense of community.

Personalized Membership Program

Offer tiered membership options with exclusive benefits tailored to different interests and engagement levels, enhancing member loyalty and generating recurring revenue through valuable perks like discounts, early access, and unique experiences.

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Coastal Maine Botanical Gardens User Persona

Name:

Emily Carter

Age :

35

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Masters in Education

Preferred platforms

GOALS

To expose her children to the beauty and importance of nature through interactive learning experiences
To find fun and educational family-friendly activities during school breaks and weekends
To capture beautiful photos of her family enjoying the outdoors and share them with friends and family online

Frustrations

Finding outdoor activities that are engaging for both her young children and teenage son
Limited time during the school year to plan and take family trips
Balancing her desire to unplug and enjoy nature with the need to document and share experiences on social media

Name:

David Wilson

Age :

58

Gender :

Male

Occupation :

Retired Engineer

Industry :

Engineering

Education :

Bachelor of Science in Mechanical Engineering

Preferred platforms

GOALS

To expand his knowledge of horticulture and plant species through guided tours and educational programs
To find a peaceful and scenic environment for relaxation and reflection
To meet other gardening enthusiasts and share knowledge and experiences

Frustrations

Dealing with large crowds and noisy children during peak season
Limited accessibility features for seniors and individuals with mobility issues
The high cost of membership and admission fees for frequent visits

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing

Education :

Bachelor of Arts in Marketing

Preferred platforms

GOALS

To capture aesthetically pleasing photos and videos of the gardens for her social media content
To discover unique and inspiring locations for future photoshoots and creative projects
To learn about sustainable practices and support organizations that promote environmental conservation

Frustrations

Finding unique angles and perspectives that haven't been over photographed
Dealing with unpredictable weather conditions that can impact outdoor photography plans
Limited access to certain areas of the gardens for photography purposes

Coastal Maine Botanical Gardens Geographic and Demographic Insights

Geographic Insights: Coastal Maine Botanical Gardens attracts primarily US visitors, with a small percentage from Canada and other international tourists.

Top Countries

United States
90%
Canada
5%
United Kingdom
1.5%
Germany
1%
France
0.5%

Demographic Insights: The Gardens appeal to a wide age range, with a slightly higher representation of females. Families with young children and older adults interested in nature are key demographics.

Age Distribution

Gender Distribution

Coastal Maine Botanical Gardens Socio-economic Profile

Household and Income Insights: The target audience largely comprises middle-income families, with a mix of smaller and larger households.

Educational and Employment Insights: The audience is primarily employed full-time or retired, reflecting a mix of families and older adults. Most possess a college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Coastal Maine Botanical Gardens Behavioral Insights

Interest-Based Insights: Target users show interests in travel, photography, nature, gardening, and sustainability.

Technology and Social Media Usage: Users prefer Instagram, Facebook and Youtube. They access content primarily through mobile devices and desktops.

Interests

travelphotographyhikinggardeningsustainabilityenvironmentalismwildlife

Device Breakdown

Social Media Usage

Coastal Maine Botanical Gardens Top Competitors

Competitor	Estimated market share	Top domains
Acadia National Park	70%	National Park, Outdoor Recreation, Hiking
Portland Museum of Art	15%	Art Museum, Culture, History
Maine Audubon	15%	Wildlife Conservation, Environmental Education, Birding

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