Top Marketing Strategies for Lights.com

Lights.com User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Interior Designer

Industry :

Design

Education :

Bachelor's Degree, Interior Design

Preferred platforms

GOALS

• To create aesthetically pleasing and functional spaces that meet the specific needs and preferences of her clients
• To stay updated on the latest interior design trends, materials, and technologies to offer innovative solutions
• To build a strong professional network and collaborate with reputable vendors and contractors

Frustrations

• Dealing with inconsistent quality and long lead times from lighting suppliers
• Managing demanding clients with subjective tastes and unrealistic expectations
• Staying within budget constraints while sourcing high-quality lighting fixtures

Name:

Mark Brown

Age :

45

Gender :

Male

Occupation :

Architect

Industry :

Architecture

Education :

Master's Degree, Architecture

Preferred platforms

GOALS

• To design sustainable and energy-efficient buildings that seamlessly integrate with their surroundings
• To specify lighting solutions that enhance the architectural vision and create a desired ambiance
• To collaborate effectively with clients, engineers, and contractors throughout the project lifecycle

Frustrations

• Finding lighting fixtures that meet both the aesthetic and technical requirements of a project
• Balancing functionality, aesthetics, and budget considerations when selecting lighting
• Ensuring timely delivery and installation of lighting fixtures to avoid project delays

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• To create a stylish and inviting atmosphere in her newly purchased condo that reflects her personality
• To find high-quality, affordable lighting fixtures that align with her modern aesthetic
• To complete her home renovation project on time and within budget without compromising on style

Frustrations

• Feeling overwhelmed by the vast number of lighting options available online and in stores
• Hesitating to commit to expensive lighting fixtures without seeing them in person
• Finding reliable electricians who can install the lighting fixtures correctly and efficiently

Lights.com Geographic and Demographic Insights

Geographic Insights: Lights.com primarily targets the North American market, with the United States representing the largest customer base. The brand also has a limited presence in Canada, the UK, Australia, and Germany.

Demographic Insights: Lights.com's target audience consists of millennials and Gen X, primarily females aged 25-44, interested in home decor and design.

Lights.com Socio-economic Profile

Household and Income Insights: Lights.com caters to a diverse range of household sizes, with a higher concentration among couples and small families. Their target market primarily consists of middle-income earners with a considerable portion of high-income individuals.

Educational and Employment Insights: A majority of Lights.com's target users are employed full-time with university or college-level education, reflecting their focus on career-oriented individuals seeking home improvement solutions.

Lights.com Behavioral Insights

Interest-Based Insights: The target audience shows interest in home decor, interior design, sustainable living, and related fields, demonstrating their inclination towards creating stylish and eco-conscious living spaces.

Technology and Social Media Usage: The target demographic prefers Instagram and YouTube, reflecting their inclination towards visual platforms. They primarily use mobile devices (Android and iOS) along with desktop computers.

Lights.com Top Competitors