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Lights.com Target Audience

User Segments

Lights.com Geographic Distribution

Lights.com primarily serves the contiguous United States, with a negligible international presence due to current shipping restrictions, focusing on its core domestic market.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.1%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often from 3-4 person households with middle to high incomes, indicating a readiness to invest in quality home furnishings.

Employment Status

Income Distribution

Education Level

Lights.com Behavior Analysis

Behavior Profile

Online Shopping
Design Appreciation
Value Seeking
Customer Support
Home Transformation
Aesthetic Preference
Social Media Engagement
Visual Inspiration
Product Discovery
DIY Enthusiast
Brand Transparency
Return Policy
Website Browsing
Mobile Usage
Home Decor Trends
Interior Design
Sustainable Living
Smart Home Technology
Visual Search

Device Breakdown

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