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Lights.com Target Audience
Lights.com targets homeowners who are looking to upgrade their lighting fixtures. They appeal to those seeking stylish and modern designs at an affordable price point. Their target audience values quality, ethics, and customer service.
User Segments
Lights.com Geographic Distribution
Lights.com primarily targets the North American market, with the United States representing the largest customer base. The brand also has a limited presence in Canada, the UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Lights.com caters to a diverse range of household sizes, with a higher concentration among couples and small families. Their target market primarily consists of middle-income earners with a considerable portion of high-income individuals.
Employment Status
Income Distribution
Education Level
Lights.com Behavior Analysis
Behavior Profile
Device Breakdown
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