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Lunum Target Audience

Lunum's target audience is corporations with complex supply chains who are looking to make a positive social impact and improve their DEI performance. This includes companies in industries such as CPG, manufacturing, and retail. Lunum also targets these companies' investors and consumers who are increasingly interested in supporting businesses with strong ESG practices.

User Segments

Lunum Geographic Distribution

Lunum's primary market is the United States, with a significant market share. Germany follows as a secondary market, indicating a strong European presence.

Top Countries

United States flag

United States

60%
Germany flag

Germany

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
France flag

France

8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Lunum's target users are primarily in households of 3-4 with a high income level, indicating families with disposable income and interest in ethical consumption.

Employment Status

Income Distribution

Education Level

Lunum Behavior Analysis

Behavior Profile

Device Breakdown

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