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Lunum Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Sustainability Officer (CSO)

Education: Doctorate Degree, Environmental Management

Age: 55

Gender: Male

Occupation: VP of Global Supply Chain Operations

Education: Master's Degree, Supply Chain Management

Age: 42

Gender: Female

Occupation: Portfolio Manager (ESG Focus)

Education: Master's Degree, Financial Economics

Dr. ESG Innovator

Dr. ESG Innovator

Age: 48
Gender: Female
Occupation: Chief Sustainability Officer (CSO)
Education: Doctorate Degree, Environmental Management
Industry: Manufacturing
Channels: LinkedInXYouTube

Goals

  • To accurately quantify and report the social impact of the company's global supply chain to meet evolving regulatory requirements and investor expectations
  • To integrate social impact metrics into core business strategies to drive both ethical outcomes and financial performance
  • To establish the company as a leader in sustainable and socially responsible manufacturing practices.

Pain Points

  • Difficulty in collecting standardized and reliable social impact data across diverse and global supply chain partners
  • Lack of robust tools to translate qualitative social initiatives into measurable financial returns
  • Internal resistance to adopting new measurement frameworks that require significant operational shifts.

Lunum Geographic Distribution

Focus on US and key European markets due to CSRD and large corporate presence, with growing interest in other developed economies.

Top Countries

United States flag

United States

45%
Germany flag

Germany

15%
United Kingdom flag

United Kingdom

10%
France flag

France

8%
Canada flag

Canada

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income professionals, likely with medium to larger household sizes, indicating established career paths.

Employment Status

Income Distribution

Education Level

Lunum Behavior Analysis

Behavior Profile

Data-Driven Decisions
Regulatory Compliance
Quantifiable Impact
Risk Mitigation
ROI Justification
Strategic Planning
Performance Reporting
Benchmarking
Supplier Management
Stakeholder Engagement
Investment Monitoring
Long-term Strategy
Networking (LinkedIn)
Information Seeking (YouTube)
Professional Insights (Twitter)
Problem Solving
Efficiency Seeking
Innovation Adoption
Ethical Sourcing
Talent Attraction

Device Breakdown

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