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Major Markets
United States
Germany
United KingdomKey Competitors
Select a competitor
Workday
EcoVadis
Top Marketing Channels
Workday
- Content Marketing
- Examples: Whitepapers, Case Studies, Blog Posts
- Campaigns: Future of Finance, The Agile HR Leader, Workday Rising Content Track
- Digital Advertising
- Examples: LinkedIn Ads, Google Search Ads, Industry Publication Banners
- Campaigns: Workday for Enterprise, Cloud HR Solutions, Financial Management for Growth
- Event Marketing
- Examples: Workday Rising, Industry Conferences, Webinars
- Campaigns: Workday Rising Global Tour, HR Transformation Summit, Finance Executive Series
Top Sales Channels
- Direct Sales
- Enterprise Sales Team, Account Executives, Solution Consultants
- Strategic Account Engagement, Customer Success Initiatives, Expansion Opportunities
- Partnerships
- Consulting Partners (Accenture, Deloitte), Technology Partners (Microsoft, AWS), Implementation Partners
- Partner Enablement Program, Joint Solution Go-to-Market, Referral Incentive Program
- Product-Led Growth
- Product Demos, Free Trials (limited), Solution Accelerators
- Workday Demo Day, Explore Workday Finance, HR Analytics Starter Pack
Lunum SWOT Analysis
Strengths
Comprehensive suite of HCM and Financial Management solutions
Strong brand recognition and established market presence
Large global customer base across various industries.
Weaknesses
Complexity and implementation time for large enterprises
High cost of ownership for some organizations
Perceived as less specialized in niche ESG areas.
Opportunities
Growing demand for integrated cloud solutions
Expansion into new geographies and industry verticals
Increased focus on data analytics and AI for workforce insights.
Threats
Economic downturns impacting enterprise IT spending.
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