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Lotioncrafter Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree, Fine Arts

Age: 22

Gender: Female

Occupation: Retail Associate

Education: Associate Degree, Business Administration

Age: 33

Gender: Female

Occupation: Nurse

Education: Bachelor's Degree, Nursing

Maya, The DIY Creator

Maya, The DIY Creator

Age: 28
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Industry: Creative Arts
Channels: InstagramYouTubeTikTok

Goals

  • To create unique, natural skincare products tailored to her sensitive skin
  • To share her DIY creations and knowledge with an online community
  • To reduce her environmental footprint by making her own products and minimizing waste.

Pain Points

  • Finding reliable, high-quality raw materials from trustworthy sources
  • Juggling creative projects with her full-time job and personal life
  • Staying updated with the latest trends and techniques in natural skincare formulation.

Lotioncrafter Geographic Distribution

Primarily serving North American markets, especially the US and Canada, with emerging reach in other English-speaking and European countries for DIY cosmetic enthusiasts.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers typically reside in 3-4 person households with medium income, enabling hobbyist and small business pursuits.

Employment Status

Income Distribution

Education Level

Lotioncrafter Behavior Analysis

Behavior Profile

DIY Enthusiasts
Experimentation
Learning & Education
Knowledge Seeking
Formulation Control
Product Customization
Online Purchasing
Community Engagement
Sustainable Practices
Tech-Savvy
Visual Content Preference
Recipe Following
Ingredient Sourcing
Brand Differentiation
Wellness Focus

Device Breakdown

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