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Lotioncrafter is a business selling ingredients and supplies for making cosmetics and toiletries. They offer a wide variety of ingredients, tools, and packaging, catering to both hobbyists and potentially small businesses. They appear to have a focus on natural ingredients and provide resources like formulations and calculators to assist customers.
Company : Lotioncrafter
Industry : DIY CosmeticsToiletries SuppliesNatural Ingredients
Lotioncrafter Key Value propositions
Lotioncrafter Latest news
Caframo Tips for Alcohol-Based Hand Sanitizer - Caframo Lab ...
Apr 2, 2020 ... It is also important ... Retrieved April 2020, from https://lotioncrafter.com/products/hydroxyethylcellulose-hec-1 ... Retrieved April 2020, from ...
Does LotionCrafter have good quality items? : r/DIYBeauty
Jun 17, 2020 ... The herbarie has some semi fancy lotion stuff but lotioncrafter is generally better $$ size and selection wise. Soaperschoice has a good deal on ...
Selling Handmade Products (FAQS Series)
The bad news is that ... https://www.openoffice.org/ set up in a landscape format. ... http://www.lotioncrafter.com/lotioncrafter-premium-ingredients-preservatives/
Dissolving caprylhydroxamic acid into 1,2 hexandiol -help : r ...
May 29, 2023 ... Gaming News & Discussion ... I would simply look for a supplier of this material, or make the request of Lotioncrafter, making cosmetics or ...
Lotioncrafter SWOT Analysis
Strengths
Wide range of natural ingredientsFocus on DIY cosmetics and toiletriesUK market focus
Weaknesses
Limited information on brand awarenessDependence on single market (UK)Potential competition from larger retailers
Opportunities
Expand product lines for niche marketsDevelop online workshops and tutorialsCollaborate with DIY beauty influencers
Threats
Fluctuations in raw material costsChanges in consumer preferencesIncreased competition from established brands
Top Marketing Strategies for Lotioncrafter
Lotioncrafter User Persona
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Preferred platforms
GOALS
Frustrations
Lotioncrafter Geographic and Demographic Insights
Geographic Insights: Lotioncrafter's primary market is the UK, followed by Ireland. Other European countries like Germany, France, and the Netherlands show potential.
Top Countries
United Kingdom
60%
Ireland
15%
Germany
10%
France
7.5%
Netherlands
7.5%
Demographic Insights: Lotioncrafter's target audience is primarily female (80%) aged between 25-44. This aligns with interests in DIY beauty and natural products.
Age Distribution
Gender Distribution
Lotioncrafter Socio-economic Profile
Household and Income Insights: The majority of target users are in 2-4 person households with medium income levels, suggesting an interest in affordable, DIY solutions.
Educational and Employment Insights: A large portion of Lotioncrafter's users are likely employed full-time or are homemakers with university or college-level education.
Households Size
Income Distribution
Education Level
Employment Status
Lotioncrafter Behavioral Insights
Interest-Based Insights: Target users are interested in natural living, DIY projects, and sustainable products, reflecting a desire for healthier, eco-conscious options.
Technology and Social Media Usage: Users engage heavily on visual platforms like Instagram and YouTube, and primarily use mobile devices, making these key for marketing.
Interests
Device Breakdown
Social Media Usage
Lotioncrafter Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Aromantic | 35.2% | Natural Ingredients, Essential Oils, DIY Cosmetics |
| The Soap Kitchen | 30.8% | Soap Making Supplies, Cosmetic Ingredients, DIY Crafts |
| Mystic Moments | 24% | Essential Oils, Carrier Oils, Home Fragrance |
