Lorex's target audience is broad but primarily centers on individuals and small to medium-sized businesses seeking reliable and comprehensive video surveillance solutions. This includes homeowners, particularly those with families or valuable assets, who are looking to enhance their home security against theft, vandalism, or simply to monitor their property. The demographic often values peace of mind, ease of use (especially for DIY installations), and high-quality video capture. Small business owners constitute another significant part of the target audience, ranging from retail shops and restaurants to offices and warehouses. These businesses need robust systems to deter crime, monitor employee