Lorex's target audience is broad but primarily centers on individuals and small to medium-sized businesses seeking reliable and comprehensive video surveillance solutions. This includes homeowners, particularly those with families or valuable assets, who are looking to enhance their home security against theft, vandalism, or simply to monitor their property. The demographic often values peace of mind, ease of use (especially for DIY installations), and high-quality video capture. Small business owners constitute another significant part of the target audience, ranging from retail shops and restaurants to offices and warehouses. These businesses need robust systems to deter crime, monitor employee activity, and gather evidence if an incident occurs. They typically look for scalable systems that can cover multiple areas, offer remote viewing, and are durable for continuous operation. Lorex also appeals to tech-savvy consumers who appreciate advanced features such as 4K resolution, AI-powered smart detection, color night vision, and integration with smart home ecosystems. The company's product range, from wired NVR/DVR systems to wireless Wi-Fi cameras and doorbell cameras, indicates an effort to cater to varying levels of technical proficiency and specific security needs across residential and commercial sectors. The emphasis on 'do-it-yourself' installation and comprehensive systems suggests a focus on consumers who prefer a one-time purchase without recurring subscription fees for core functionalities, contrasting with many cloud-based competitors.