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AvaSure

Caregility

Top Marketing Channels

AvaSure

  • Content Marketing
  • Examples: White papers on fall prevention, Case studies on ROI of virtual sitting, Blog posts on patient safety trends
  • Campaigns: Preventing Falls with Virtual Sitter Technology, The ROI of Continuous Patient Observation, Improving Patient Safety Through Innovation
  • Digital Advertising
  • Examples: Google Ads for 'virtual patient observation', LinkedIn ads targeting CNOs, Banner ads on healthcare news sites
  • Campaigns: AvaSure Virtual Sitter Solutions, Enhance Patient Safety Now, Reduce Readmissions with AvaSure
  • Trade Shows & Conferences
  • Examples: Booth at HIMSS, Presentation at ANA Conference, Sponsorship of healthcare innovation summits
  • Campaigns: HIMSS Innovation Showcase, ANA Patient Safety Forum, Virtual Care Technology Summit

Top Sales Channels

  • Direct Sales Team
  • On-site hospital presentations, Personalized demo calls, Follow-up emails and calls
  • Customized Solution Proposal, Virtual Sitter Pilot Program, Enterprise Rollout Strategy
  • Partnerships & Alliances
  • EHR integration partnerships, Consulting firm collaborations, Group Purchasing Organization (GPO) agreements
  • Integrated Care Pathway Program, Strategic Technology Alliance, GPO Preferred Vendor Initiative
  • Referral Programs
  • Customer testimonials, Peer-to-peer recommendations, Industry influencer endorsements
  • Client Success Story Program, Ambassador Referral Bonus, Thought Leader Endorsement Initiative

LookDeep Health SWOT Analysis

Strengths

Established market leader in virtual patient observation

Strong brand recognition in fall prevention

Extensive network of hospital clients.

Weaknesses

Potentially higher pricing due to market dominance

Might be slower to adopt cutting-edge AI compared to newer entrants

Reliance on hardware deployment.

Opportunities

Growing demand for virtual care solutions

Expansion into broader virtual nursing applications

Partnerships with telehealth providers.

Threats

Newer

more agile AI-first competitors

Pricing pressures from low-cost alternatives

Rapid technological advancements in computer vision.

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