Top Marketing Strategies for Matte Projects

Matte Projects User Persona

Name:

Daniel Taylor

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

Fashion

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand visibility and engagement among a younger, digitally-native demographic
• Drive sales and brand loyalty by creating unique and memorable experiences that resonate with the target audience
• Secure partnerships with influential figures in the fashion and lifestyle space to amplify brand messaging

Frustrations

• Cutting through the noise on social media and capturing the attention of a discerning and fickle target audience
• Measuring the ROI of experiential marketing campaigns and demonstrating their impact on tangible business outcomes
• Staying ahead of the curve in terms of emerging technologies and trends in the digital landscape

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Luxury Goods

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

• Build a strong and engaged online community around the brand
• Collaborate with influencers and tastemakers to generate authentic content and drive organic reach
• Leverage social media to position the brand as an aspirational yet accessible purveyor of luxury experiences

Frustrations

• Maintaining a consistent brand voice and aesthetic across multiple social media platforms
• Dealing with negative comments or online crises in a timely and effective manner
• Quantifying the impact of social media efforts and demonstrating their value to stakeholders

Name:

Olivia Martinez

Age :

42

Gender :

Female

Occupation :

Event Planner

Industry :

Entertainment

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

• Secure high-profile talent and performers for events that align with the brand's image and target audience
• Create a seamless and unforgettable experience for attendees, from the initial invitation to the post-event follow-up
• Generate positive media coverage and social media buzz to amplify the reach and impact of the event

Frustrations

• Managing the logistics of large-scale events with multiple moving parts
• Staying within budget while still delivering a high-quality and memorable experience
• Dealing with last-minute changes or unexpected challenges that arise during the event planning process

Matte Projects Geographic and Demographic Insights

Geographic Insights: Matte Projects' primary markets are the US and Mexico, with additional presence in the UK, France, and Japan.

Demographic Insights: Matte Projects primarily targets females aged 25-44, reflecting higher engagement with fashion, luxury, and experiential events.

Matte Projects Socio-economic Profile

Household and Income Insights: Matte Projects' target audience typically falls within the middle to upper-middle income brackets, indicative of disposable income for experiences and luxury goods.

Educational and Employment Insights: Matte Project's target audience is highly educated with a majority employed full-time, potentially in marketing or related fields, aligning with their services.

Matte Projects Behavioral Insights

Interest-Based Insights: Matte Projects' target audience displays interests in luxury, fashion, travel, and various forms of entertainment, aligning with their service offerings.

Technology and Social Media Usage: Matte Projects' target audience primarily uses Instagram, YouTube, and LinkedIn, favouring mobile devices and desktops.

Matte Projects Top Competitors