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Executive Summary

Industries

Experiential MarketingBrand StrategyContent Production

Major Markets

United States flagUnited States
Mexico flagMexico
Canada flagCanada

MATTE Projects Top Products

Vans NYFW Immersion by MATTE Projects
ADIDAS X WILLY CHAVARRIA SS25 Collaboration
Bottega Veneta Detroit Fashion Show Capture

Brand Positioning

MATTE Projects positions itself as a premier creative company merging entertainment and advertising to build immersive 'Brand Worlds' and culturally impactful experiences for category-leading brands and top-tier talent.

Customer Sentiments

Customer sentiment appears highly positive, as evidenced by their strong client portfolio of major brands and artists who rely on MATTE for complex, high-impact experiential marketing and talent collaborations. Clients value their creative excellence, strategic understanding, and ability to execute ambitious projects that generate cultural relevance and engagement.

MATTE Projects Key Value Propositions

MATTE Projects offers unparalleled expertise in 'World Building' and 'Experiential Activations,' transforming brands into immersive cultural phenomena. They provide end-to-end creative and production services, including 'Talent Direct,' ensuring impactful brand narratives and authentic audience engagement.

World Building
Experiential Activations
Talent Direct
Cultural Impact

MATTE Projects SWOT Analysis

Strengths

Deep roots in entertainment and cultural relevance.

Comprehensive suite of integrated services.

Strong relationships with category-leading brands.

Weaknesses

Potential over-reliance on large-scale experiential projects.

Limited geographical presence with only two offices.

High-touch approach might limit scalability for smaller clients.

Opportunities

Expand into new emerging markets and industries.

Develop owned IP for additional revenue streams.

Leverage data analytics for more personalized experiences.

Threats

Increased competition from traditional and new agencies.

Economic downturns impacting marketing budgets.

Rapid technological changes requiring continuous adaptation.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

MATTE Projects Target Audience

View Details

Geographic Insights

MATTE Projects primarily targets the US and Mexico, reflecting their office locations. Other markets like Canada, UK, and Germany also show minor presence.

Top Countries

United States flag

United States

65% market share

Mexico flag

Mexico

20% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

3% market share

Germany flag

Germany

2% market share

MATTE Projects Audience Segments

Brand World Creators

30-55 years

Male • Female

New York, NY • Los Angeles, CA • London, UK • Mexico City, MX • Global Major Cities

Experiential Visionaries

30-50 years

Male • Female

New York, NY • Los Angeles, CA • Global Entertainment Hubs

Talent Partnership Strategists

25-60 years

Male • Female

Los Angeles, CA • New York, NY • Global Talent Markets

Creative Content Innovators

28-45 years

Male • Female

New York, NY • Global Fashion Capitals • Global Design Centers

Strategic Partnership Leads

35-55 years

Male • Female

New York, NY • Global Financial Centers • North America

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor MATTE Projects

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