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Executive Summary

Matte Projects is a creative agency based in New York City specializing in experiential marketing, content creation, and brand strategy. They offer a range of services, including world-building, talent direction, branded design, content studio, and experiential activations. Matte Projects focuses on creating immersive and engaging experiences that connect brands with their target audience in a meaningful way.

Industries

Experiential MarketingCreative AgencyBrand Strategy

Major Markets

United States flagUnited States
Mexico flagMexico
United Kingdom flagUnited Kingdom

Matte Projects Top Products

Brand Positioning

Customer Sentiments

Matte Projects Key Value Propositions

Experiential Marketing
Creative Strategy
Content Production
Cultural Impact

Matte Projects SWOT Analysis

Strengths

Strong industry connections

Focus on innovation and cultural impact

Expertise in experiential marketing

Weaknesses

Limited online presence

Reliance on specific industries

Potential difficulty in scaling operations

Opportunities

Expand into new markets and industries

Develop more digital and virtual experiences

Leverage social media for greater reach

Threats

Competition from established agencies

Economic downturn impacting client budgets

Shifting trends in consumer engagement

Matte Projects operates in the creative industries, with a focus on experiential marketing, advertising, and brand strategy. They primarily serve clients in the fashion, luxury, entertainment, and lifestyle industries. They are also involved in the sports, media, technology, and automotive industries.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Matte Projects Target Audience

View Details

Geographic Insights

Matte Projects' primary markets are the US and Mexico, with additional presence in the UK, France, and Japan.

Top Countries

United States flag

United States

60% market share

Mexico flag

Mexico

15% market share

United Kingdom flag

United Kingdom

10% market share

France flag

France

7.5% market share

Japan flag

Japan

7.5% market share

Matte Projects Audience Segments

Matte Projects targets a sophisticated and culturally engaged audience interested in fashion, luxury, and entertainment. They aim to reach individuals who are influential in their respective fields and those who appreciate unique, high-quality experiences. This includes consumers who are active on social media and interested in staying ahead of the curve when it comes to the latest trends.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Matte Projects

Influencer Marketing and Partnerships

Leverage the power of influencers in their target industries to reach a wider audience and generate buzz for their services. Collaborate with key influencers to create exclusive content and experiences that showcase Matte Projects' expertise and creativity.

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Content Marketing and Storytelling

Develop high-quality content, including blog posts, videos, and social media campaigns, that showcases their work and highlights their unique approach to experiential marketing. This will attract potential clients and establish Matte Projects as a thought leader in their field.

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Strategic Partnerships and Joint Ventures

Collaborate with other businesses in related industries to create joint marketing campaigns and cross-promote their services. This will allow Matte Projects to reach new audiences and leverage the strengths of other companies.

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