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MATTE Projects Target Audience

User Segments

Age: 45

Gender: Female

Occupation: VP of Marketing

Education: Master's Degree

Age: 38

Gender: Male

Occupation: Creative Director

Education: Bachelor's Degree

Age: 32

Gender: Female

Occupation: Brand Partnerships Manager

Education: Master's Degree

Brand Visionary

Brand Visionary

Age: 45
Gender: Female
Occupation: VP of Marketing
Education: Master's Degree
Industry: Brand Management
Channels: LinkedInInstagramYouTube

Goals

  • To create culturally impactful and memorable brand experiences that resonate deeply with our target audience
  • To drive significant audience engagement and build a strong brand community through innovative marketing campaigns
  • To ensure our brand maintains a leading edge in market trends and creative excellence.

Pain Points

  • Difficulty in finding truly innovative and reliable creative partners who understand our brand's unique needs
  • Budget constraints limiting the scope and ambition of potential experiential activations
  • The challenge of accurately measuring the ROI of immersive, non-traditional marketing efforts.

MATTE Projects Geographic Distribution

MATTE Projects primarily targets the US and Mexico, reflecting their office locations. Other markets like Canada, UK, and Germany also show minor presence.

Top Countries

United States flag

United States

65%
Mexico flag

Mexico

20%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target users are mostly in 2-person households with high income, suggesting established professionals.

Employment Status

Income Distribution

Education Level

MATTE Projects Behavior Analysis

Behavior Profile

Social Media Usage
Experiential Activations
Content Consumption
Cultural Impact
Brand Engagement
Immersive Experiences
Community Values
Authentic Audience
Storytelling
Design
Creative Excellence
Risk-Taking
Trend Adoption
Talent Collaboration
Event Participation
Visual Content
Digital Experiences

Device Breakdown

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