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Indeed

Indeed.com appears to be a website that offers services related to employment or job searching. The website has security measures in place to protect itself from online attacks. These measures include blocking users who trigger certain security rules, such as submitting suspicious inputs.

Company : Indeed

Industry : Job SearchRecruitmentEmployment Services

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Key Competitors

LinkedIn
Glassdoor
ZipRecruiter

Indeed Key Value propositions

Job Searching
Employer Branding
Resume Builder
Salary Insights

Indeed SWOT Analysis

Strengths

Large user base and extensive job listingsStrong brand recognition and reputationAdvanced search filters and job matching algorithms

Weaknesses

Reliance on paid job postings for revenuePresence of spam and fraudulent job postingsLimited social networking features compared to LinkedIn

Opportunities

Expansion into emerging markets with high job seeker populationsDevelopment of AI-powered career coaching and guidance servicesPartnerships with educational institutions and government agencies

Threats

Competition from specialized job boards and professional networking sitesEconomic downturns leading to reduced hiring activityEvolving job search behaviors and preferences of younger generations

Top Marketing Strategies for Indeed

Content Marketing & SEO Optimization

Create valuable content, such as career advice articles, industry insights, and company profiles, to attract organic traffic and establish Indeed.com as a trusted resource for job seekers and employers. Optimize content for search engines to improve visibility and attract qualified leads.

Leveraging Social Media Platforms

Utilize social media channels, like LinkedIn, Twitter, and Facebook, to engage with potential users, promote job postings, and build a community around career development. Run targeted advertising campaigns to reach specific demographics and industries.

Partnerships and Integrations

Collaborate with other relevant platforms, such as job boards, universities, and professional organizations, to expand reach and cross-promote services. Integrate with third-party applications and services to streamline the job search and hiring process for users.

Apply these strategies to your business with just one-click at Waxwing.ai

Indeed User Persona

Indeed Geographic and Demographic Insights

Geographic Insights: Indeed's largest market is the US with 30% users followed by India at 15%. UK, Canada and Brazil capture a combined 17% of their user base.

Top Countries

  • United States flag

    United States

    30%

  • India flag

    India

    15%

  • United Kingdom flag

    United Kingdom

    8%

  • Canada flag

    Canada

    5%

  • Brazil flag

    Brazil

    4%

Demographic Insights: Indeed's user base is primarily 25-44 years old. It is slightly more popular among males (55%) than females (45%).

Age Distribution

Gender Distribution

Indeed Socio-economic Profile

Household and Income Insights: Indeed's target users typically belong to households of 3-4 people and most fall in the medium income bracket.

Educational and Employment Insights: Most of Indeed's users are actively seeking full-time work and possess a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Indeed Behavioral Insights

Interest-Based Insights: Indeed's target users show interests in areas like career development, professional networking, job hunting, and staying updated with business and tech trends.

Technology and Social Media Usage: Indeed users prefer YouTube, LinkedIn, and Instagram. They use desktops (55%) more than mobile devices (45% combined).

Interests

Career developmentProfessional networkingJob huntingTechnologyBusiness newsPersonal financeEducation

Device Breakdown

Social Media Usage

Indeed Top Competitors

Competitor
Estimated market share
Top domains
LinkedIn45%Professional Networking, Job Search, Career Development
Glassdoor25%Company Reviews, Salary Insights, Job Search
ZipRecruiter15%Job Search, Applicant Tracking System, Employer Branding

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