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Indeed Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student / Part-Time Retail Associate

Education: High School

Age: 22

Gender: Male

Occupation: Unemployed / Recent College Graduate

Education: Bachelor's Degree

Age: 19

Gender: Female

Occupation: Part-Time Food Service Worker

Education: Associate Degree

Sarah Chen

Sarah Chen

Age: 20
Gender: Female
Occupation: Student / Part-Time Retail Associate
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • Secure a stable part-time job that fits around her college schedule to gain experience and earn money
  • Find an entry-level position that offers opportunities for growth and skill development within the retail sector
  • Explore different career paths within customer service to see what aligns with her long-term aspirations.

Pain Points

  • Difficulty finding job postings that specifically cater to students with limited availability
  • Lack of clarity on what skills are truly valued by employers for entry-level roles
  • Feeling overwhelmed by the number of job applications and the lack of personalized feedback.

Indeed Geographic Distribution

Indeed's largest user base is in the US and India, with significant presence in the UK, Canada, and Australia, indicating strong global reach in key English-speaking and large labor markets.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Indeed users primarily come from 2-4 person households with a medium income, suggesting they are working individuals or small families seeking stable employment.

Employment Status

Income Distribution

Education Level

Indeed Behavior Analysis

Behavior Profile

Job Searching
Online Platform Usage
Digital Tools
Resume Uploading
Application Management
Company Reviews
Salary Research
Professional Networking
Career Exploration
Social Media Engagement
Online Learning
Productivity Tools
Mobile Usage
Desktop Usage
Proactive Job Search
Content Consumption
Website Navigation
User Account Management
Goal-Oriented Search
Efficiency Seeking

Device Breakdown

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