Find stats on top websites
Business and Product Insights
Product Portfolio
Linkby
Linkby Demo for Advertiser Solutions
Linkby Key Value Propositions
Linkby's core value proposition is its performance-based pricing (CPC/CPM) which ensures brands only pay for real engagement, minimizing risk and maximizing ROI. For publishers, it offers a new, editorially-independent revenue stream, monetizing their content with minimal administrative burden.
Linkby Brand Positioning
Linkby positions itself as a performance-based adtech platform connecting e-commerce brands with premium publishers for scalable, cost-effective editorial coverage that drives measurable results and enhances brand credibility through authentic content.
Top Competitors
Impact.com
Awin
Rakuten Advertising
Customer Sentiments
Customer sentiment is largely positive, driven by the platform's performance-based model, ensuring brands only pay for engaged clicks, and publishers maintain editorial control while gaining new revenue streams. The rapid content go-live times and no upfront costs further contribute to satisfaction.
Actionable Insights
Develop native conversion tracking features and explore diversification into non-e-commerce brand partnerships to broaden market appeal.
Products and Features
Linkby - Product Description
Linkby is a platform that connects brands with premium publishers to promote their products or services through performance-driven editorial content. It operates on a cost-per-click (CPC) model, meaning brands only pay when users click on the content, focusing on driving measurable results rather than just impressions. The platform aims to help brands scale their online presence and reach a wider audience through trusted editorial sources.
Pros
- Linkby offers a performance-driven model (CPC), ensuring brands pay only for tangible results like clicks, rather than impressions
- It connects brands with premium publishers, lending credibility and wider reach to promotional efforts
- The platform simplifies the process of securing editorial content, making it accessible for brands to engage with reputable media outlets.
Cons
- The cost-per-click model, while performance-based, can be unpredictable in terms of total campaign spend if click-through rates are higher than anticipated
- Access to truly 'premium' publishers might still be limited, and the quality or relevance of available publishers could vary for niche brands
- Brands might have less direct control over the editorial content and messaging once it's published by the third-party publisher.
Alternatives
- Competitors or alternatives include traditional content marketing agencies that directly broker deals between brands and publishers for sponsored content or native advertising
- Influencer marketing platforms offer a similar goal of audience reach through trusted voices, but typically focus on social media personalities rather than editorial publications
- Direct outreach to publishers for partnerships or native advertising campaigns also serves as a manual alternative to Linkby's automated connection.
Company Updates
Latest Events at Linkby
Linkby | Connect With Publishers to Promote Your Brand Online
... brand to stay top of mind. Nicole Mitrov. Head of Digital - The Collagen Co ... During the call, we'll show you how Linkby works, explore what kind of ...
View sourceLinkby Raises $15 Million From Volition Capital To Strengthen ...
20 hours ago ... VOLITION NEWS: Volition Capital Named a Top Growth Equity Firm of 2024 Read More ... Linkby has unlocked a new channel for customer acquisition.
View sourceBank of America - Banking, Credit Cards, Loans and Merrill Investing
What would you like the power to do? At Bank of America, our purpose is to help make financial lives better through the power of every connection.
View sourcePrudential Financial, Inc. - Investor Relations
For additional important information about the products, services and companies ... "Prudential Advisors" is a brand name of The Prudential Insurance Company of ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
