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Linkby Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Age: 38
Gender: Male
Occupation: Head of Digital Marketing
Education: Master's Degree
Age: 29
Gender: Female
Occupation: Affiliate Marketing Manager
Education: Bachelor's Degree
Emily Chen
Goals
- To significantly increase brand awareness and reach for new product launches through performance-driven editorial content
- To drive measurable traffic to the DTC e-commerce site, converting new visitors into loyal customers
- To optimize Return on Ad Spend (ROAS) by ensuring every marketing dollar generates a tangible return.
Pain Points
- Lack of clear ROI tracking from traditional content marketing efforts makes it difficult to justify spend
- Difficulty in scaling editorial coverage efficiently without significant manual outreach and negotiation
- Finding premium publishers who align with brand values and can deliver performance-based results.
Linkby Geographic Distribution
Linkby has a strong presence in North America and Western markets, particularly the US, UK, and Australia, reflecting its global operational footprint.
Top Countries
United States
United Kingdom
Australia
Canada
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households, with a significant portion in medium to high-income brackets, reflecting their professional roles.
Employment Status
Income Distribution
Education Level
Linkby Behavior Analysis
Behavior Profile
Device Breakdown
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