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Linkby

Linkby is a platform that connects businesses with publishers for sponsored content opportunities. They offer a cost-per-click (CPC) or cost-per-impression (CPM) model, allowing businesses to pay only for the results they get. Linkby primarily focuses on securing editorial placements in news and lifestyle publications.

Company : Linkby

Industry : Marketing and AdvertisingPublic RelationsNative Advertising

Major Markets

Australia flagAustralia
United States flagUnited States
United Kingdom flagUnited Kingdom

Key Competitors

Outbrain
Taboola
Nativo

Linkby Key Value propositions

Performance-based Marketing
Premium Publisher Network
Streamlined Content Marketing
Cost-Effective Solutions

Linkby SWOT Analysis

Strengths

Curated marketplace of premium publishersPerformance-based pricing model (CPC/CPM)Personalized support for campaign success

Weaknesses

Reliance on third-party publishers for content quality and reachPotential competition from larger, established advertising platformsLimited brand awareness and market share compared to industry giants

Opportunities

Expand into new international marketsPartner with emerging content platforms and influencersDevelop self-service tools and resources for enhanced user experience

Threats

Growing user distrust and banner blindness towards native advertisingIncreasing competition from other content marketing platformsChanges in algorithms or policies of major platforms like Google and Meta

Top Marketing Strategies for Linkby

Content Marketing & Thought Leadership

Establish Linkby as a thought leader in the PR and native advertising space through informative blog posts, white papers, and webinars. This will attract potential customers and solidify Linkby's expertise in the market.

Strategic Partnerships & Integrations

Collaborate with influential marketing and PR agencies, influencer networks, and relevant technology platforms. This will expand Linkby's reach and access a wider pool of potential clients and publishers.

Data-Driven Optimization and Reporting

Leverage data analytics to track campaign performance, identify key metrics, and optimize publisher selection and pricing models. This will enhance transparency, demonstrate value, and foster trust with clients.

Apply these strategies to your business with just one-click at Waxwing.ai

Linkby User Persona

Linkby Geographic and Demographic Insights

Geographic Insights: Linkby's primary market is Australia (45%), followed by the US (35%). The UK, Canada, and New Zealand represent smaller but growing markets.

Top Countries

  • Australia flag

    Australia

    45%

  • United States flag

    United States

    35%

  • United Kingdom flag

    United Kingdom

    10%

  • Canada flag

    Canada

    5%

  • New Zealand flag

    New Zealand

    5%

Demographic Insights: Linkby's target audience is primarily professionals aged 25-44, with a relatively even split between genders.

Age Distribution

Gender Distribution

Linkby Socio-economic Profile

Household and Income Insights: Linkby's target audience consists mostly of households of 2-4 people, with a majority earning medium-level incomes.

Educational and Employment Insights: Linkby's target users are largely employed full-time with a university or college degree, reflecting their focus on marketing professionals.

Households Size

Income Distribution

Education Level

Employment Status

Linkby Behavioral Insights

Interest-Based Insights: Linkby's target audience shows interest in digital marketing, content marketing, public relations, social media, technology, business news and advertising.

Technology and Social Media Usage: Linkby's users are primarily active on LinkedIn, Twitter, Youtube and Facebook. They primarily use Desktop devices followed by mobile.

Interests

Digital MarketingContent MarketingPublic RelationsSocial Media MarketingTechnologyBusiness NewsAdvertising

Device Breakdown

Social Media Usage

Linkby Top Competitors

Competitor
Estimated market share
Top domains
Outbrain40%Native Advertising, Content Discovery, Content Recommendation
Taboola35%Native Advertising, Content Recommendation, Audience Acquisition
Nativo15%Native Advertising, Content Automation, Brand Storytelling

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