Linkby : Market and Competitor Analysis

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Linkby is a platform that connects businesses with publishers for sponsored content opportunities. They offer a cost-per-click (CPC) or cost-per-impression (CPM) model, allowing businesses to pay only for the results they get. Linkby primarily focuses on securing editorial placements in news and lifestyle publications.

Company : Linkby

Industry : Marketing and AdvertisingPublic RelationsNative Advertising

Major Markets

Australia

United States

United Kingdom

Key Competitors

Outbrain

Taboola

Nativo

Linkby Key Value propositions

Performance-based Marketing

Premium Publisher Network

Streamlined Content Marketing

Cost-Effective Solutions

Linkby Latest news

Linkby - Get More Editorial Coverage

Linkby turns content into sales and connects high quality content creators with premium advertisers. Make your brand famous with cost-per-click press ...

Linkby | LinkedIn

"Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana ...

Ecommerce Fastlane & Linkby | FREE Creative Service

Ecommerce Fastlane listeners get FREE creative service from Linkby for your first campaign! Let us take care of your creative direction and help you build a ...

Kevin Chen - Linkby | LinkedIn

Skip to main content LinkedIn · Join now Sign in. Kevin Chen. Expand ... My work at Linkby helps bring a new way for Brands to grow online: Performance PR.

Linkby SWOT Analysis

Strengths

Curated marketplace of premium publishersPerformance-based pricing model (CPC/CPM)Personalized support for campaign success

Weaknesses

Reliance on third-party publishers for content quality and reachPotential competition from larger, established advertising platformsLimited brand awareness and market share compared to industry giants

Opportunities

Expand into new international marketsPartner with emerging content platforms and influencersDevelop self-service tools and resources for enhanced user experience

Threats

Growing user distrust and banner blindness towards native advertisingIncreasing competition from other content marketing platformsChanges in algorithms or policies of major platforms like Google and Meta

Top Marketing Strategies for Linkby

Content Marketing & Thought Leadership

Establish Linkby as a thought leader in the PR and native advertising space through informative blog posts, white papers, and webinars. This will attract potential customers and solidify Linkby's expertise in the market.

Strategic Partnerships & Integrations

Collaborate with influential marketing and PR agencies, influencer networks, and relevant technology platforms. This will expand Linkby's reach and access a wider pool of potential clients and publishers.

Data-Driven Optimization and Reporting

Leverage data analytics to track campaign performance, identify key metrics, and optimize publisher selection and pricing models. This will enhance transparency, demonstrate value, and foster trust with clients.

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Linkby User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

E-commerce

Education :

Master of Business Administration (MBA), Marketing

Preferred platforms

GOALS

Increase brand visibility and awareness among the target audience to establish a strong brand presence and drive organic traffic
Drive targeted traffic to the company website to generate leads and increase online sales
Achieve a high return on investment (ROI) from marketing campaigns by optimizing ad spend and maximizing conversion rates

Frustrations

Struggling to break through the noise on social media and reach the right audience with organic content
Facing challenges in optimizing paid advertising campaigns on platforms like Meta and Google due to rising costs and declining effectiveness
Finding it time-consuming and difficult to identify and secure partnerships with relevant publishers for sponsored content opportunities

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

Public Relations Director

Industry :

Technology

Education :

Bachelor of Arts (BA), Public Relations

Preferred platforms

GOALS

Secure positive media coverage in reputable publications to enhance brand credibility and build a favorable public image
Generate high-quality backlinks to the company website through earned media placements to improve search engine rankings and drive organic traffic
Effectively manage and respond to any negative press or online mentions to protect the company's reputation and maintain a positive brand image

Frustrations

Facing difficulty in building relationships with journalists and securing media coverage in a timely manner
Finding it challenging to measure the effectiveness of PR campaigns and demonstrate the value of earned media coverage to stakeholders
Dealing with the increasing complexity of the media landscape and the rise of social media as a primary source of information for consumers

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Digital Marketing Specialist

Industry :

Travel and Hospitality

Education :

Bachelor of Science (BS), Digital Marketing

Preferred platforms

GOALS

Increase brand engagement and build a loyal community on social media platforms by creating and sharing compelling content that resonates with the target audience
Drive traffic to the company website through engaging social media posts and targeted advertising campaigns to generate leads and increase bookings
Track and analyze social media performance metrics to measure campaign effectiveness, identify areas for improvement, and optimize content strategy for maximum impact

Frustrations

Struggling to keep up with the constantly evolving social media algorithms and best practices for organic reach and engagement
Facing challenges in creating high-quality video content for platforms like YouTube and TikTok due to limited resources and time constraints
Finding it difficult to accurately track the ROI of social media marketing efforts and attribute conversions to specific campaigns or posts

Linkby Geographic and Demographic Insights

Geographic Insights: Linkby's primary market is Australia (45%), followed by the US (35%). The UK, Canada, and New Zealand represent smaller but growing markets.

Top Countries

Australia
45%
United States
35%
United Kingdom
10%
Canada
5%
New Zealand
5%

Demographic Insights: Linkby's target audience is primarily professionals aged 25-44, with a relatively even split between genders.

Age Distribution

Gender Distribution

Linkby Socio-economic Profile

Household and Income Insights: Linkby's target audience consists mostly of households of 2-4 people, with a majority earning medium-level incomes.

Educational and Employment Insights: Linkby's target users are largely employed full-time with a university or college degree, reflecting their focus on marketing professionals.

Households Size

Income Distribution

Education Level

Employment Status

Linkby Behavioral Insights

Interest-Based Insights: Linkby's target audience shows interest in digital marketing, content marketing, public relations, social media, technology, business news and advertising.

Technology and Social Media Usage: Linkby's users are primarily active on LinkedIn, Twitter, Youtube and Facebook. They primarily use Desktop devices followed by mobile.

Interests

Digital MarketingContent MarketingPublic RelationsSocial Media MarketingTechnologyBusiness NewsAdvertising

Device Breakdown

Social Media Usage

Linkby Top Competitors

Competitor	Estimated market share	Top domains
Outbrain	40%	Native Advertising, Content Discovery, Content Recommendation
Taboola	35%	Native Advertising, Content Recommendation, Audience Acquisition
Nativo	15%	Native Advertising, Content Automation, Brand Storytelling

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