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Executive Summary
Linkby is a platform that connects businesses with publishers for sponsored content opportunities. They offer a cost-per-click (CPC) or cost-per-impression (CPM) model, allowing businesses to pay only for the results they get. Linkby primarily focuses on securing editorial placements in news and lifestyle publications.
Industries
Linkby Top Products
Brand Positioning
Customer Sentiments
Linkby Key Value Propositions
Linkby SWOT Analysis
Strengths
Curated marketplace of premium publishers
Performance-based pricing model (CPC/CPM)
Personalized support for campaign success
Weaknesses
Reliance on third-party publishers for content quality and reach
Potential competition from larger, established advertising platforms
Limited brand awareness and market share compared to industry giants
Opportunities
Expand into new international markets
Partner with emerging content platforms and influencers
Develop self-service tools and resources for enhanced user experience
Threats
Growing user distrust and banner blindness towards native advertising
Increasing competition from other content marketing platforms
Changes in algorithms or policies of major platforms like Google and Meta
Linkby operates in the marketing and advertising industry, specifically within the public relations and native advertising space. They act as a bridge between brands and publishers, facilitating sponsored content deals. Their focus on editorial placements positions them as a solution for businesses seeking earned media coverage.
Market Growth Stage
Pace of Market Growth
Linkby Target Audience
Geographic Insights
Linkby's primary market is Australia (45%), followed by the US (35%). The UK, Canada, and New Zealand represent smaller but growing markets.
Top Countries
Australia
45% market share
United States
35% market share
United Kingdom
10% market share
Canada
5% market share
New Zealand
5% market share
Recommended Marketing Strategiesfor Linkby
Content Marketing & Thought Leadership
Establish Linkby as a thought leader in the PR and native advertising space through informative blog posts, white papers, and webinars. This will attract potential customers and solidify Linkby's expertise in the market.
Learn moreStrategic Partnerships & Integrations
Collaborate with influential marketing and PR agencies, influencer networks, and relevant technology platforms. This will expand Linkby's reach and access a wider pool of potential clients and publishers.
Learn moreData-Driven Optimization and Reporting
Leverage data analytics to track campaign performance, identify key metrics, and optimize publisher selection and pricing models. This will enhance transparency, demonstrate value, and foster trust with clients.
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