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Linkby is a platform that connects businesses with publishers for sponsored content opportunities. They offer a cost-per-click (CPC) or cost-per-impression (CPM) model, allowing businesses to pay only for the results they get. Linkby primarily focuses on securing editorial placements in news and lifestyle publications.
Company : Linkby
Industry : Marketing and AdvertisingPublic RelationsNative Advertising
Linkby Key Value propositions
Linkby Latest news
Linkby - Get More Editorial Coverage
Linkby turns content into sales and connects high quality content creators with premium advertisers. Make your brand famous with cost-per-click press ...
Linkby | LinkedIn
"Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana ...
Ecommerce Fastlane & Linkby | FREE Creative Service
Ecommerce Fastlane listeners get FREE creative service from Linkby for your first campaign! Let us take care of your creative direction and help you build a ...
Kevin Chen - Linkby | LinkedIn
Skip to main content LinkedIn · Join now Sign in. Kevin Chen. Expand ... My work at Linkby helps bring a new way for Brands to grow online: Performance PR.
Linkby SWOT Analysis
Strengths
Curated marketplace of premium publishersPerformance-based pricing model (CPC/CPM)Personalized support for campaign success
Weaknesses
Reliance on third-party publishers for content quality and reachPotential competition from larger, established advertising platformsLimited brand awareness and market share compared to industry giants
Opportunities
Expand into new international marketsPartner with emerging content platforms and influencersDevelop self-service tools and resources for enhanced user experience
Threats
Growing user distrust and banner blindness towards native advertisingIncreasing competition from other content marketing platformsChanges in algorithms or policies of major platforms like Google and Meta
Top Marketing Strategies for Linkby
Linkby User Persona
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Linkby Geographic and Demographic Insights
Geographic Insights: Linkby's primary market is Australia (45%), followed by the US (35%). The UK, Canada, and New Zealand represent smaller but growing markets.
Australia
45%
United States
35%
United Kingdom
10%
Canada
5%
New Zealand
5%
Demographic Insights: Linkby's target audience is primarily professionals aged 25-44, with a relatively even split between genders.
Linkby Socio-economic Profile
Household and Income Insights: Linkby's target audience consists mostly of households of 2-4 people, with a majority earning medium-level incomes.
Educational and Employment Insights: Linkby's target users are largely employed full-time with a university or college degree, reflecting their focus on marketing professionals.
Linkby Behavioral Insights
Interest-Based Insights: Linkby's target audience shows interest in digital marketing, content marketing, public relations, social media, technology, business news and advertising.
Technology and Social Media Usage: Linkby's users are primarily active on LinkedIn, Twitter, Youtube and Facebook. They primarily use Desktop devices followed by mobile.
Linkby Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Outbrain | 40% | Native Advertising, Content Discovery, Content Recommendation |
Taboola | 35% | Native Advertising, Content Recommendation, Audience Acquisition |
Nativo | 15% | Native Advertising, Content Automation, Brand Storytelling |