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Major Markets
United States
United Kingdom
AustraliaKey Competitors
Linkby Top Products
Brand Positioning
Linkby positions itself as a performance-based adtech platform connecting e-commerce brands with premium publishers for scalable, cost-effective editorial coverage that drives measurable results and enhances brand credibility through authentic content.
Customer Sentiments
Customer sentiment is largely positive, driven by the platform's performance-based model, ensuring brands only pay for engaged clicks, and publishers maintain editorial control while gaining new revenue streams. The rapid content go-live times and no upfront costs further contribute to satisfaction.
Linkby Key Value Propositions
Linkby's core value proposition is its performance-based pricing (CPC/CPM) which ensures brands only pay for real engagement, minimizing risk and maximizing ROI. For publishers, it offers a new, editorially-independent revenue stream, monetizing their content with minimal administrative burden.
Linkby SWOT Analysis
Strengths
Performance-based CPC/CPM model reduces brand risk.
Publishers maintain full editorial control.
Rapid content deployment in 48 hours.
Weaknesses
No direct conversion tracking within Linkby.
Limited to e-commerce brands and premium publishers.
Invoicing only for high-volume accounts.
Opportunities
Expand into new geographic markets.
Integrate with more analytics platforms.
Diversify beyond e-commerce brands.
Threats
Competition from established affiliate networks.
Publisher saturation or content fatigue.
Changes in advertising regulations or privacy laws.
Market Growth Stage
Pace of Market Growth
Linkby Target Audience
Geographic Insights
Linkby has a strong presence in North America and Western markets, particularly the US, UK, and Australia, reflecting its global operational footprint.
Top Countries
United States
35% market share
United Kingdom
25% market share
Australia
15% market share
Canada
10% market share
Germany
5% market share
Linkby Audience Segments
DTC Marketing Managers
28-45 years
Male • Female
USA • UK • Australia • Europe
Premium Publisher Business Leads
35-55 years
Male • Female
USA • UK • Australia • Europe
Digital Content Creators
25-40 years
Male • Female
USA • UK • Australia
Affiliate Agency Partners
30-50 years
Male • Female
Global
Emerging D2C Founders
25-40 years
Male • Female
North America • Europe
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Linkby
Leverage User-Generated Content (UGC)
Showcasing authentic content from brands and publishers will increase trust and engagement. This will lead to higher click-through rates and improved campaign performance by building credibility and social proof.
Learn morePersonalized Onboarding Videos
Creating tailored videos for brands and publishers will streamline their platform experience. This will reduce friction, increase feature adoption, and encourage long-term platform usage by demonstrating the value proposition.
Learn moreInteractive ROI Calculator
Providing an ROI calculator on the Linkby website allows potential brands to estimate the potential return on their investment. This will help demonstrate the value of the platform, encouraging more brands to try Linkby and allocate larger budgets to their campaigns.
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