Executive Summary

Linkby is a platform that connects businesses with publishers for sponsored content opportunities. They offer a cost-per-click (CPC) or cost-per-impression (CPM) model, allowing businesses to pay only for the results they get. Linkby primarily focuses on securing editorial placements in news and lifestyle publications.

Industries

Marketing and AdvertisingPublic RelationsNative Advertising

Major Markets

Australia flagAustralia
United States flagUnited States
United Kingdom flagUnited Kingdom

Key Competitors

Linkby Top Products

Brand Positioning

Customer Sentiments

Linkby Key Value Propositions

Performance-based Marketing
Premium Publisher Network
Streamlined Content Marketing
Cost-Effective Solutions

Linkby SWOT Analysis

Strengths

Curated marketplace of premium publishers

Performance-based pricing model (CPC/CPM)

Personalized support for campaign success

Weaknesses

Reliance on third-party publishers for content quality and reach

Potential competition from larger, established advertising platforms

Limited brand awareness and market share compared to industry giants

Opportunities

Expand into new international markets

Partner with emerging content platforms and influencers

Develop self-service tools and resources for enhanced user experience

Threats

Growing user distrust and banner blindness towards native advertising

Increasing competition from other content marketing platforms

Changes in algorithms or policies of major platforms like Google and Meta

Linkby operates in the marketing and advertising industry, specifically within the public relations and native advertising space. They act as a bridge between brands and publishers, facilitating sponsored content deals. Their focus on editorial placements positions them as a solution for businesses seeking earned media coverage.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Linkby Target Audience

View Details

Geographic Insights

Linkby's primary market is Australia (45%), followed by the US (35%). The UK, Canada, and New Zealand represent smaller but growing markets.

Top Countries

Australia flag

Australia

45% market share

United States flag

United States

35% market share

United Kingdom flag

United Kingdom

10% market share

Canada flag

Canada

5% market share

New Zealand flag

New Zealand

5% market share

Recommended Marketing Strategiesfor Linkby

Content Marketing & Thought Leadership

Establish Linkby as a thought leader in the PR and native advertising space through informative blog posts, white papers, and webinars. This will attract potential customers and solidify Linkby's expertise in the market.

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Strategic Partnerships & Integrations

Collaborate with influential marketing and PR agencies, influencer networks, and relevant technology platforms. This will expand Linkby's reach and access a wider pool of potential clients and publishers.

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Data-Driven Optimization and Reporting

Leverage data analytics to track campaign performance, identify key metrics, and optimize publisher selection and pricing models. This will enhance transparency, demonstrate value, and foster trust with clients.

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