Find stats on top websites
Industry Landscape
The digital marketing industry is currently experiencing rapid transformation, driven primarily by advancements in AI and data analytics. Agencies are increasingly specializing in niche areas like performance marketing and AI-powered solutions to deliver measurable ROI. The focus is shifting towards hyper-personalization, omnichannel strategies, and transparent, data-driven accountability, making it a highly competitive and innovative landscape.
Total Assets Under Management (AUM)
Digital Advertising Spend in United States
~315 billion USD
(13.6% CAGR)
Growth driven by increased mobile ad spending, rising video consumption, and continued shift from traditional to digital channels.
Total Addressable Market
650 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Content & Creative
Generative AI models are revolutionizing content creation and creative asset generation, enabling hyper-personalized ads and dynamic content at scale.
Predictive Analytics & AI-driven Attribution
Advanced predictive analytics and AI-driven attribution models are moving beyond last-click to offer multi-touch attribution, optimizing spend across complex customer journeys.
Privacy-Enhancing Technologies (PETs)
PETs like federated learning and differential privacy are emerging to enable data analysis and insights while preserving user privacy, crucial amidst evolving data regulations.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) 2023
The CPRA (effective January 1, 2023) expands upon the CCPA, strengthening consumer data privacy rights, creating the California Privacy Protection Agency (CPPA), and imposing stricter requirements on businesses regarding data collection and usage.
Level Agency must ensure rigorous data handling practices, comply with new opt-out rights for data sharing, and potentially adjust data collection methods for California residents, affecting audience segmentation and targeting.
American Data Privacy and Protection Act (ADPPA) - Proposed
The ADPPA is a comprehensive federal privacy bill proposed in 2022 that aims to establish a national privacy standard, preempting state laws in many areas, and regulating how companies collect, use, and share personal data.
If enacted, this federal law would standardize data privacy compliance across the US, potentially simplifying compliance for Level Agency by unifying disparate state regulations but requiring significant adjustments to current data processing operations.
Google's Privacy Sandbox Initiative 2024 (Phased Rollout)
Google's initiative to phase out third-party cookies in Chrome (expected full rollout in 2024) and replace them with new privacy-preserving APIs for advertising, aims to balance user privacy with advertising capabilities.
Level Agency will need to adapt its performance media planning and buying strategies to leverage new privacy-preserving APIs, impacting audience targeting, conversion tracking, and cross-site measurement capabilities.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
